Updated September 28, 2026 · ShieldCue Editorial Team
DeleteMe vs Incogni
DeleteMe
Higher score in this comparison
Incogni
Where DeleteMe and Incogni differ
| Compare | DeleteMeReviewVisitVisit | IncogniReviewVisitVisit |
|---|---|---|
| Data brokers covered | 969Higher | 420 |
| Countries covered | United States, Canada, Australia, United Kingdom | United States, Canada, EU |
| Removal frequency | Regularly all year long, with quarterly privacy reports | Recurring requests re-sent about every 10 days |
| Yearly price | Not confirmed | $95.88 |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- DeleteMe scores higher overall: 9.6 vs 9.0.
- Data brokers covered is higher at DeleteMe: 969 vs 420.
- Countries covered: only DeleteMe offers Australia, United Kingdom.
- Countries covered: only Incogni offers EU.
- Founded is lower at DeleteMe: 2010 vs 2021.
- Incogni is available in 36 more countries.
Our verdict on each
DeleteMe
DeleteMe suits people in the US, Canada, Australia and the UK who would rather pay than chase brokers by hand, with removals running Regularly all year long, with quarterly privacy reports across 969 broker sites. There is no free plan, so weigh the paid subscription against cheaper options.
Incogni
Incogni sends removal requests for you across US, CA and EU, reaching 420 data brokers and re-sending requests Recurring requests re-sent about every 10 days. That suits readers who would rather pay than file opt outs, though the free tier is an exposure scan, so removal itself needs a yearly plan at $95.88.
Score breakdown
| Area | DeleteMe | Incogni |
|---|---|---|
| Cost | Not confirmed | 9.3Yearly cost is $95.88 and entry price $15.98, above the data removal median of €104.36. |
| Offer | 9.7HigherBroad coverage of 969 broker sites, continuous removal and support on email, chat and phone, though there is no free plan. | 9.2The free plan limits to an exposure scanner, while the paid side rests on 420 covered brokers with repeat requests. |
| Privacy | 9.5Higher | 8.1 |
How they place
| Ranking | DeleteMe | Incogni |
|---|---|---|
| Privacy tools | 16 of 280 | 38 of 280 |
| Data removal services | 3 of 41 | 9 of 41 |
Every fact side by side
| Fact | DeleteMe | Incogni |
|---|---|---|
| Pricing model | Not confirmed | Free |
| Legal entity | Abine, Inc. | Incogni Inc. |
| Headquarters | United States | United States |
| Founded | 2010Lower | 2021 |
| Support channels | Email, Chat, Phone, Help centre | Email, Chat, Phone, Help centre |
Privacy tools
| Fact | DeleteMe | Incogni |
|---|---|---|
| Price from | Not confirmed | $15.98 |
| Free plan | No | YesHas it |
| Free plan limits | Not confirmed | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription |
| Platforms | Not confirmed | Web, Mobile apps |
| Logging policy | Not confirmed | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely |
| Jurisdiction | Not confirmed | US |
| Open source | No | No |
Where each stands against the rest
| Fact | DeleteMe | Incogni | Median |
|---|---|---|---|
| Yearly price | Not confirmed | $95.88below the median | $99.99 |
| Data brokers covered | 969highest quarter | 420below the median | 425 |
Median across 24 listed providers.
Pros and cons
DeleteMe
Pros
- Broad reach of 969 data broker sites, which ranks 2 of 8 brands here.
- Removal work is continuous, running Regularly all year long, with quarterly privacy reports.
- Support runs on email, chat and phone, with phone and chat alongside email.
Cons
- There is no free plan, so the service starts as a paid subscription.
- It is not open source, so you cannot read the removal tooling.
- Removal coverage is limited to US, CA and AU, so readers elsewhere fall outside it.
Incogni
Pros
- Covers 420 data brokers, near the lower end of the market range
- Removal requests re-send Recurring requests re-sent about every 10 days
- Support reaches you on email, chat and phone
Cons
- Yearly price of $95.88 sits above the category median of €104.36
- The free plan limits you to an exposure scanner, with removal access needing an active subscription
- Service data is kept for a period after termination, support records for years, and anonymised analytics indefinitely
Who each suits
DeleteMe
Who it suits
- Anyone in the United States, CA and AU who would rather pay a subscription than file opt-out requests by hand.
- People who want broker coverage kept up over time, with progress reports through the year.
- Readers who judge a removal service by its broker list rather than the lowest subscription.
Who should look elsewhere
- EasyOptOuts, if you are weighing its shorter list of from 200 broker sites against DeleteMe's 969.
- Privacy Bee, which lists 1,133 data brokers, the larger figure in this group.
- Optery, close on coverage at 950 broker sites, if a different provider suits you.
Incogni
Who it suits
- Readers in the United States, CA and EU who want brokers contacted on their behalf
- People who would rather pay a yearly fee than file opt outs themselves
- Anyone who values phone and chat help alongside email and the help centre
Who should look elsewhere
- EasyOptOuts, at a yearly price of $19.99 for a lighter bill
- DeleteMe, whose removal list names 969 sites against Incogni's 420
- Surfshark, if you want removal inside a broader privacy suite at €121.23 a year
Current offers
DeleteMe
Current offer
Discount code
20% off all privacy protection plans after the free scan: 20% off with promo code SCAN20
Offered on the free scan result page; applies to all privacy protection plans
Source, checked September 26, 2026
Free trial
Free data broker exposure scan: Free
Scan limited to a small set of broker sites; no removal requests; removals start only after a paid plan
Source, checked September 26, 2026
Incogni
Current offer
Discount code
55% off all annual plans with coupon GETSAFE: 55% off annual plans
Limited-time offer on all annual plans; VAT/Sales Tax may apply
Source, checked September 26, 2026
Country by country
| Country | DeleteMe | Incogni |
|---|---|---|
| American Samoa | No | Yes |
| Australia | Yes | No |
| Austria | No | Yes |
| Belgium | No | Yes |
| Bulgaria | No | Yes |
| Croatia | No | Yes |
| Cyprus | No | Yes |
| Czechia | No | Yes |
8 of 41 countries where either is available.
Questions about each
DeleteMe
How many data brokers does DeleteMe remove me from?+
DeleteMe covers 969 data broker sites, which ranks 2 of 8 brands on this measure. You pass your details once and the service sends the removal requests for you. Written updates follow, so you can check progress without chasing each site.
Which countries does DeleteMe cover?+
The service covers US, CA and AU, which is the full list of markets stated. Readers living elsewhere fall outside it, so an alternative may suit you better if your country is not on that list. The broker count of 969 is the other limit to weigh, since many brokers operate in US markets only.
Incogni
What does Incogni cost?+
The yearly plan runs at $95.88, with an entry price of $15.98 for anyone starting smaller. That sits above the data removal median of €104.36, so budget a mid range yearly spend rather than a small one.
Is there a free plan?+
Yes, a free plan exists, and the free plan limits are an exposure scanner: results are informational, drawn from a limited amount of data and kept for a short window. Access to the removal service itself requires an active subscription.