Updated September 29, 2026 · ShieldCue Editorial Team
Incogni vs Malwarebytes
Where Incogni and Malwarebytes differ
| Compare |  Incogni |  Malwarebytes |
|---|---|---|
| Yearly price | $95.88Lower | $99.99 |
| Data brokers covered | 420 | from 100 |
| Countries covered | United States, Canada, EUCovers more | United States |
| Removal frequency | Recurring requests re-sent about every 10 days | Ongoing continuous monitoring and removal |
| Money-back period | Not confirmed | 60 days |
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Key differences
- Yearly price is lower at Incogni: $95.88 vs $99.99.
- Countries covered: only Incogni offers Canada, EU.
- Support channels: only Incogni offers Chat, Phone.
- Support channels: only Malwarebytes offers Community.
- Founded is lower at Malwarebytes: 2004 vs 2021.
Our verdict on each
Incogni
Incogni sends removal requests for you across US, CA and EU, reaching 420 data brokers and re-sending requests Recurring requests re-sent about every 10 days. That suits readers who would rather pay than file opt outs, though the free tier is an exposure scan, so removal itself needs a yearly plan at $95.88.
Malwarebytes
Malwarebytes suits readers who want a VPN inside a wider security bundle rather than a standalone tunnel. Its 62 server countries and 3 to 20 covered devices read well, though a free version with limits and email-led support may not close the deal.
Score breakdown
| Area | Incogni | Malwarebytes |
|---|---|---|
| Cost | 9.3Yearly cost is $95.88 and entry price $15.98, above the data removal median of €104.36. | Not confirmed |
| Offer | 9.2HigherThe free plan limits to an exposure scanner, while the paid side rests on 420 covered brokers with repeat requests. | 8.6Premium plans bundle the VPN, with a free plan, a 14 trial and 60 days to change your mind. |
| Privacy | 8.1 | 9.7Higher |
The numbers side by side
| Fact | Incogni | Malwarebytes |
|---|---|---|
| Yearly price | $95.88 | $99.99 |
| Data brokers covered | 420 | from 100 |
If neither fits
Optery has yearly price at $39 to $249, against $95.88 for Incogni and $99.99 for Malwarebytes.
Optery reviewWhere these facts come from
Incogni
- incogni.com: 8 facts, checked September 26, 2026
- support.incogni.com: 1 fact, checked September 26, 2026
Malwarebytes
- malwarebytes.com: 10 facts, checked September 26, 2026
How they place
| Ranking | Incogni | Malwarebytes |
|---|---|---|
| Privacy tools | 38 of 280 | 40 of 280 |
| Data removal services | 9 of 41 | 10 of 41 |
Every fact side by side
| Fact | Incogni | Malwarebytes |
|---|---|---|
| Pricing model | Free | Free |
| Legal entity | Incogni Inc. | Malwarebytes Inc. |
| Headquarters | United States | United States |
| Founded | 2021 | 2004Lower |
| Support channels | Email, Chat, Phone, Help centre | Email, Help centre, Community |
Privacy tools
| Fact | Incogni | Malwarebytes |
|---|---|---|
| Price from | $15.98 | Not confirmed |
| Free plan | Yes | Yes |
| Free plan limits | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription | Cleanup-only scanner for existing infections, no real-time protection; free download includes a 14-day Premium trial |
| Platforms | Web, Mobile apps | Windows, MacOS, Android, iOS |
| Protocols | Not confirmed | WireGuard |
| Logging policy | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely | No sale of personal data for monetary consideration; collects GeoIP, machine identifiers and usage/threat statistics, no browsing histories retained |
| Jurisdiction | US | US |
| Open source | No | Not confirmed |
| Privacy tool type | Not confirmed | Ad blocker |
Antivirus
| Fact | Incogni | Malwarebytes |
|---|---|---|
| Devices | Not confirmed | 3 to 20 |
| Free version | Not confirmed | Yes |
| Extras | Not confirmed | VPN |
Identity protection
| Fact | Incogni | Malwarebytes |
|---|---|---|
| Credit bureaus monitored | Not confirmed | 1 to 3 |
| Insurance amount | Not confirmed | $1,000,000 to $2,000,000 |
| Family plan price | Not confirmed | $199.99 |
| Free trial length | Not confirmed | 14 days |
Where each stands against the rest
| Fact | Incogni | Malwarebytes | Median |
|---|---|---|---|
| Yearly price | $95.88below the median | $99.99at the median | $99.99 |
| Data brokers covered | 420below the median | from 100lowest quarter | 425 |
| Money-back period | Not confirmed | 60 daysabove the median | 30 days |
Median across 24 listed providers.
Pros and cons
Incogni
Pros
- Covers 420 data brokers, near the lower end of the market range
- Removal requests re-send Recurring requests re-sent about every 10 days
- Support reaches you on email, chat and phone
Cons
- Yearly price of $95.88 sits above the category median of €104.36
- The free plan limits you to an exposure scanner, with removal access needing an active subscription
- Service data is kept for a period after termination, support records for years, and anonymised analytics indefinitely
Malwarebytes
Pros
- A free version is offered and free is listed as a pricing model, so you can size the service up before paying.
- The VPN ships with Premium as vpn, so it costs less to add on than to buy a separate tunnel.
- Server reach of 62 countries sits above the site median of 46.5.
Cons
- WireGuard is the only protocol listed, which leaves you with WireGuard if your network blocks it.
- Support runs on email, help centre and community only, with email and a help centre rather than live chat.
- A kill switch is the only extra feature listed, so kill switch covers the basics.
Who each suits
Incogni
Who it suits
- Readers in the United States, CA and EU who want brokers contacted on their behalf
- People who would rather pay a yearly fee than file opt outs themselves
- Anyone who values phone and chat help alongside email and the help centre
Who should look elsewhere
- EasyOptOuts, at a yearly price of $19.99 for a lighter bill
- DeleteMe, whose removal list names 969 sites against Incogni's 420
- Surfshark, if you want removal inside a broader privacy suite at €121.23 a year
Malwarebytes
Who it suits
- Readers who want a single security subscription and can add the VPN to it
- People who travel often and value server reach over protocol choice
- Households with several devices that need covering at once
Who should look elsewhere
- Readers who need live chat support during setup
- Anyone whose network blocks WireGuard, the only listed protocol
- Readers who want the free tier to handle real-time protection
Current offers
Incogni
Current offer
Discount code
55% off all annual plans with coupon GETSAFE: 55% off annual plans
Limited-time offer on all annual plans; VAT/Sales Tax may apply
Source, checked September 26, 2026
Malwarebytes
Current offer
Free trial
14-day free trial of Malwarebytes Premium with free download: 14 days
Included with the free version download; antivirus product, not the VPN; not all offers available in all countries
Source, checked September 26, 2026
Free trial
Try free Privacy VPN
Free trial link on the Privacy VPN page pointing to the Malwarebytes store
Source, checked September 26, 2026
Discount code
Save 35% today on Boutique business plan: 35%
not all offers available in all countries
Source, checked September 26, 2026
Discount code
Education, military, public sector and first responder discount
Status verified through Proxi.ID; discount renews annually at the discounted rate; not all offers available in all countries
Source, checked September 26, 2026
Country by country
| Country | Incogni | Malwarebytes |
|---|---|---|
| American Samoa | Yes | No |
| Austria | Yes | No |
| Belgium | Yes | No |
| Bulgaria | Yes | No |
| Canada | Yes | No |
| Croatia | Yes | No |
| Cyprus | Yes | No |
| Czechia | Yes | No |
8 of 40 countries where either is available.
Questions about each
Incogni
What does Incogni cost?+
The yearly plan runs at $95.88, with an entry price of $15.98 for anyone starting smaller. That sits above the data removal median of €104.36, so budget a mid range yearly spend rather than a small one.
Is there a free plan?+
Yes, a free plan exists, and the free plan limits are an exposure scanner: results are informational, drawn from a limited amount of data and kept for a short window. Access to the removal service itself requires an active subscription.
Malwarebytes
Does Malwarebytes offer a free VPN?+
A free version is offered, and free lists free among the pricing models. The free download also carries a 14 Premium trial, so you can size up the paid features before deciding. The free tier itself is narrower than a paid plan, so treat it as a taste rather than a replacement.
How long is the money-back period?+
Malwarebytes gives 60 days to change your mind, which is a long window for a privacy subscription. That sits alongside the 14 trial included with the free download. Together they leave room to test the service before deciding.