Incogni review
Updated September 28, 2026 · ShieldCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Incogni sends removal requests for you across US, CA and EU, reaching 420 data brokers and re-sending requests Recurring requests re-sent about every 10 days. That suits readers who would rather pay than file opt outs, though the free tier is an exposure scan, so removal itself needs a yearly plan at $95.88.
Key facts
- Best for
- A yearly plan for readers who want removal handled for them.
- Yearly price
- $95.88 (Source, checked September 26, 2026)
- Data brokers covered
- 420 (Source, checked September 26, 2026)
- Countries covered
- United States, Canada, EU (Source, checked September 26, 2026)
- Removal frequency
- Recurring requests re-sent about every 10 days (Source, checked September 26, 2026)
- Legal entity
- Incogni Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2021 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Phone, Help-centre (Source, checked September 26, 2026)
- Pricing model
- Free
- Official website
- incogni.com
Privacy tools
- Price from
- $15.98 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Free plan limits
- Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription (Source, checked September 26, 2026)
- Platforms
- Web, Mobile apps (Source, checked September 26, 2026)
- Logging policy
- Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely (Source, checked September 26, 2026)
- Jurisdiction
- US (Source, checked September 26, 2026)
- Open source
- No (Source, checked September 26, 2026)
- Legal entity
- Incogni Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2021 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Phone, Help-centre (Source, checked September 26, 2026)
- Pricing model
- Free
Apps and profiles
Pros and cons
Pros
- Covers 420 data brokers, near the lower end of the market range
- Removal requests re-send Recurring requests re-sent about every 10 days
- Support reaches you on email, chat and phone
- A free exposure scan shows what is already listed
Cons
- Yearly price of $95.88 sits above the category median of €104.36
- The free plan limits you to an exposure scanner, with removal access needing an active subscription
- Service data is kept for a period after termination, support records for years, and anonymised analytics indefinitely
Who it suits
- Readers in the United States, CA and EU who want brokers contacted on their behalf
- People who would rather pay a yearly fee than file opt outs themselves
- Anyone who values phone and chat help alongside email and the help centre
Who should look elsewhere
- EasyOptOuts, at a yearly price of $19.99 for a lighter bill
- DeleteMe, whose removal list names 969 sites against Incogni's 420
- Surfshark, if you want removal inside a broader privacy suite at €121.23 a year
What it does well
Incogni works across US, CA and EU and reaches 420 data brokers and people search sites. You supply the details brokers ask for, then it sends the opt out requests for you. The useful part is the repeat cycle: requests re-send Recurring requests re-sent about every 10 days, so a broker that adds your record again is sent another request.
Who runs it
Incogni Inc. is the operating company, headquartered in the United States and founded in 2021. It runs as a subscription service on web and mobile apps, so the same requests go out whichever device you sign in from. Support is reachable on email, chat and phone, which covers both self-serve reading and live help for a stuck removal request.
How Incogni compares
Incogni vs NordVPN9.0 vs 9.1
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9.0 vs 9.1
9.0 vs 9.2
9.0 vs 9.4
9.0 vs 9.2
9.0 vs 8.8
9.0 vs 9.3
9.0 vs 9.0
9.0 vs 9.0
9.0 vs 9.4
Where Incogni is available
- Available
- American Samoa, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Guam, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Northern Mariana Islands, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States, Virgin Islands, U.S.
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does Incogni cost?+
The yearly plan runs at $95.88, with an entry price of $15.98 for anyone starting smaller. That sits above the data removal median of €104.36, so budget a mid range yearly spend rather than a small one.
Is there a free plan?+
Yes, a free plan exists, and the free plan limits are an exposure scanner: results are informational, drawn from a limited amount of data and kept for a short window. Access to the removal service itself requires an active subscription.
How many data brokers does Incogni cover?+
It covers 420 data brokers and people search sites, with a market median of 913.5 and a top end of 1,133. DeleteMe lists more sites on its own removal list, which matters if breadth is your priority.
Which countries does Incogni cover?+
Coverage runs across US, CA and EU, so the removal requests go to brokers in those markets. If you are based elsewhere, check that a service names your country, since the broker list and the terms both follow the markets above.
How often are removal requests sent?+
Removal requests re-send Recurring requests re-sent about every 10 days, which is what catches brokers that quietly add you back. You do not have to file fresh requests yourself, although a broker can pick up new details from other sources and list you again later.
Which platforms can I use?+
Incogni runs on web and mobile apps, so you can start in a browser or use the mobile apps. The service acts on your behalf with requests rather than settings on a single device, so signing in on a phone is a practical option.
How do I contact support?+
Support runs on email, chat and phone, so email, chat, phone and the help centre are all open to you. A removal request that stalls is easier to sort out with a person on chat or phone than through email alone.
What data does Incogni keep about me?+
Incogni states it is not a VPN and collects account, device and support data through cookies and pixels. Service data is kept for a period after termination, support records are held for years, and anonymised analytics are kept indefinitely, so retention terms are worth reading before you subscribe.
Sources
- incogni.com checked September 26, 2026
Backs: Removal frequency
“We re-scan and send out fresh waves of removal requests regularly ... 10 days until next request”
- incogni.com/about-us checked September 26, 2026
Backs: Countries covered, Founded
“We provide an affordable, effective, and user-friendly data removal tool that covers the US, EU, and Canadian data brokers.”
- incogni.com/legal/privacy-policy checked September 26, 2026
Backs: Logging policy
“Personal data needed to provide the Service... is stored for no longer than 24 months after the termination of providing our Service”
- incogni.com/legal/terms-of-service checked September 26, 2026
Backs: Free plan, Free plan limits, Headquarters, Jurisdiction, Legal entity, Pricing model, Open source, Platforms
“We offer a free data exposure scanner ( 'Scanner') to assist you in identifying your publicly exposed personal information.”
- incogni.com/pricing checked September 26, 2026
Backs: Data brokers covered, Price from, Yearly price
“420+ Data brokers covered, including public and private data brokers”
- support.incogni.com/hc/en-us/articles/24131335258386-How-... checked September 26, 2026
Backs: Support channels
“please use our contact form to reach our support team ... contact us via Live Chat ... you will have an option to call us”
Compiled from 6 source pages, checked September 26, 2026. We did not open an account.