Updated September 28, 2026 · ShieldCue Editorial Team
Incogni vs Optery
What sets them apart
| Compare |  Incogni |  Optery |
|---|---|---|
| Yearly price | $95.88 | $39 to $249Lower |
| Data brokers covered | 420 | 950Higher |
| Countries covered | United States, Canada, EU | United States, Canada, Australia, New Zealand, South Africa |
| Removal frequency | Recurring requests re-sent about every 10 days | Monthly automated scanning and removals |
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Key differences
- Optery scores higher overall: 9.4 vs 9.0.
- Yearly price is lower at Optery: $39 to $249 vs $95.88.
- Data brokers covered is higher at Optery: 950 vs 420.
- Countries covered: only Incogni offers EU.
- Countries covered: only Optery offers Australia, New Zealand, South Africa.
- Support channels: only Incogni offers Chat, Phone.
- Founded is lower at Optery: 2020 vs 2021.
- Incogni is available in 35 more countries.
- Pricing model: only Optery offers Budget.
Our verdict on each
Incogni
Incogni sends removal requests for you across US, CA and EU, reaching 420 data brokers and re-sending requests Recurring requests re-sent about every 10 days. That suits readers who would rather pay than file opt outs, though the free tier is an exposure scan, so removal itself needs a yearly plan at $95.88.
Optery
Optery suits readers who want scanning and removals run for them each month instead of working through opt-out forms by hand. Coverage reaches 950 data brokers across US, CA and AU, the figure that sets it apart from cheaper self-service tools.
Score breakdown
| Area | Incogni | Optery |
|---|---|---|
| Cost | 9.3Yearly cost is $95.88 and entry price $15.98, above the data removal median of €104.36. | 9.8HigherMonthly rate $39.99 sits above the data removal median of €10.52, though yearly price ranks 2 of 23. |
| Offer | 9.2The free plan limits to an exposure scanner, while the paid side rests on 420 covered brokers with repeat requests. | 9.4HigherFree plan gives quarterly exposure reporting and self-service opt-out tools only; paid plans add Monthly automated scanning and removals over 950 brokers. |
| Privacy | 8.1 | 8.5Higher |
Where they rank in our lists
| Ranking | Incogni | Optery |
|---|---|---|
| Privacy tools | 38 of 280 | 19 of 280 |
| Data removal services | 9 of 41 | 4 of 41 |
If neither fits
EasyOptOuts has yearly price at $19.99, against $95.88 for Incogni and $39 to $249 for Optery.
EasyOptOuts reviewWhere these facts come from
Incogni
- incogni.com: 8 facts, checked September 26, 2026
- support.incogni.com: 1 fact, checked September 26, 2026
Optery
- optery.com: 9 facts, checked September 26, 2026
Every fact side by side
| Fact | Incogni | Optery |
|---|---|---|
| Pricing model | Free | Free, BudgetCovers more |
| Legal entity | Incogni Inc. | OPTERY, INC. |
| Headquarters | United States | United States |
| Founded | 2021 | 2020Lower |
| Support channels | Email, Chat, Phone, Help centreCovers more | Email, Help centre |
Privacy tools
| Fact | Incogni | Optery |
|---|---|---|
| Price from | $15.98Lower | $39.99 |
| Free plan | Yes | Yes |
| Free plan limits | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription | Free quarterly exposure reporting and self-service opt-out tools only; no automated removals |
| Platforms | Web, Mobile apps | Web, iOS, Android, Browser extension |
| Logging policy | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely | Collects profile/contact, device/IP, web analytics, social and geolocation data; uses Google Analytics and retargeting/advertising cookies; data kept while account is active and deleted on account deletion; does not sell or rent personal data for monetary consideration |
| Jurisdiction | US | US |
| Open source | No | No |
Identity protection
| Fact | Incogni | Optery |
|---|---|---|
| Monthly price | Not confirmed | $39.99 |
| Credit bureaus monitored | Not confirmed | 635 |
Where each stands against the rest
| Fact | Incogni | Optery | Median |
|---|---|---|---|
| Yearly price | $95.88below the median | $39 to $249lowest quarter | $99.99 |
| Data brokers covered | 420below the median | 950above the median | 425 |
Median across 24 listed providers.
Pros and cons
Incogni
Pros
- Covers 420 data brokers, near the lower end of the market range
- Removal requests re-send Recurring requests re-sent about every 10 days
- Support reaches you on email, chat and phone
Cons
- Yearly price of $95.88 sits above the category median of €104.36
- The free plan limits you to an exposure scanner, with removal access needing an active subscription
- Service data is kept for a period after termination, support records for years, and anonymised analytics indefinitely
Optery
Pros
- Paid plans come with Monthly automated scanning and removals, which is the whole reason to pay rather than filing opt-out forms by hand.
- Coverage spans 950 data brokers across US, CA and AU, a list close to DeleteMe's 969.
- Annual billing runs $39 to $249, starting below the data removal yearly median of €104.36.
Cons
- Monthly billing of $39.99 runs well above the data removal median of €10.52, so the short commitment is the expensive way in.
- Free plan limits stop at quarterly exposure reporting and self-service opt-out tools, so the scanning and removals arrive with the paid plans (Monthly automated scanning and removals).
- Support runs on email and help centre only, so there is no live chat or phone line for a removal that gets stuck.
Who each suits
Incogni
Who it suits
- Readers in the United States, CA and EU who want brokers contacted on their behalf
- People who would rather pay a yearly fee than file opt outs themselves
- Anyone who values phone and chat help alongside email and the help centre
Who should look elsewhere
- EasyOptOuts, at a yearly price of $19.99 for a lighter bill
- DeleteMe, whose removal list names 969 sites against Incogni's 420
- Surfshark, if you want removal inside a broader privacy suite at €121.23 a year
Optery
Who it suits
- Readers who want Monthly automated scanning and removals handled for them and would rather not track opt-out forms themselves.
- People in the United States, CA and AU who want a free look at their exposure before paying anything.
- Readers who want broker removals and credit bureau monitoring together, since 635 bureaus are covered.
Who should look elsewhere
- EasyOptOuts, for readers who cap the yearly bill at $19.99.
- Surfshark, whose yearly price of €121.23 is in euro against Optery's $39 to $249 in dollars, if a single currency's figure settles your budget.
- DeleteMe, if the length of the removal list decides it: 969 sites against 950.
Current offers
Incogni
Current offer
Discount code
55% off all annual plans with coupon GETSAFE: 55% off annual plans
Limited-time offer on all annual plans; VAT/Sales Tax may apply
Source, checked September 26, 2026
Optery
Current offer
Discount code
Optery's 2026 Fall Sale: 20% off
Use promo code FALL2026 at checkout
Source, checked September 26, 2026
Country by country
| Country | Incogni | Optery |
|---|---|---|
| American Samoa | Yes | No |
| Australia | No | Yes |
| Austria | Yes | No |
| Belgium | Yes | No |
| Bulgaria | Yes | No |
| Croatia | Yes | No |
| Cyprus | Yes | No |
| Czechia | Yes | No |
8 of 43 countries where either is available.
Questions about each
Incogni
What does Incogni cost?+
The yearly plan runs at $95.88, with an entry price of $15.98 for anyone starting smaller. That sits above the data removal median of €104.36, so budget a mid range yearly spend rather than a small one.
Is there a free plan?+
Yes, a free plan exists, and the free plan limits are an exposure scanner: results are informational, drawn from a limited amount of data and kept for a short window. Access to the removal service itself requires an active subscription.
Optery
What does Optery cost, and is annual billing cheaper than monthly?+
Entry pricing starts at $39.99, and the monthly rate is $39.99. Annual billing runs $39 to $249 across the paid plans, so the lower end of that yearly range is much lighter than paying month to month. Read the monthly figure as the cost of trying the service and the yearly range as the commitment, with several tiers in between.
Is there a free plan, and what is left out of it?+
Yes. The free plan covers quarterly exposure reporting and self-service opt-out tools, and it stops there: automated removals sit with the paid plans. That makes it a way to see which brokers hold your details and to handle the opt-outs yourself. Paid plans begin at $39.99 if you want the service to submit and resubmit them.