Updated September 28, 2026 · ShieldCue Editorial Team
Cloaked, Inc. vs Incogni
Where Cloaked, Inc. and Incogni differ
| Compare |  Cloaked, Inc. |  Incogni |
|---|---|---|
| Price from | $14.99Lower | $15.98 |
| Free plan limits | Free one-time data exposure scan | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription |
| Platforms | iOS, Android, Chrome extension, Desktop | Web, Mobile apps |
| Logging policy | End-to-end encrypted with zero-knowledge architecture; no browsing history collected for Cloaked VPN; no advertising cookies; data never sold | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely |
| Protocols | WireGuard | Not confirmed |
| Open source | Not confirmed | No |
Same on both: Free plan (Yes), Jurisdiction (US).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Incogni scores higher overall: 9.0 vs 8.6.
- Price from is lower at Cloaked, Inc.: $14.99 vs $15.98.
- Platforms: only Cloaked, Inc. offers iOS, Android, Chrome extension.
- Platforms: only Incogni offers Web, Mobile apps.
- Founded is lower at Cloaked, Inc.: 2020 vs 2021.
- Incogni is available in 38 more countries.
- Pricing model: only Cloaked, Inc. offers Budget.
Our verdict on each
Cloaked, Inc.
Cloaked bundles a VPN, data broker removal and identity theft protection in a single subscription aimed at households and small teams in the US and Canada. Device cover of 1 to 4 suits people with a small household, and a 14 day trial lets the bundle be tried before a longer commitment.
Incogni
Incogni sends removal requests for you across US, CA and EU, reaching 420 data brokers and re-sending requests Recurring requests re-sent about every 10 days. That suits readers who would rather pay than file opt outs, though the free tier is an exposure scan, so removal itself needs a yearly plan at $95.88.
Score breakdown
| Area | Cloaked, Inc. | Incogni |
|---|---|---|
| Cost | 8.6Entry price of $14.99 covers the VPN, removal and identity protection, higher than the €6.84 median entry price here. | 9.3HigherYearly cost is $95.88 and entry price $15.98, above the data removal median of €104.36. |
| Offer | 8.8 | 9.2HigherThe free plan limits to an exposure scanner, while the paid side rests on 420 covered brokers with repeat requests. |
| Privacy | 8.2Higher | 8.1 |
Which one suits you
Pick Cloaked, Inc. if price from matter most.
Pick Incogni if cost and offer matter most.
Licences and countries
| Country | Cloaked, Inc. | Incogni |
|---|---|---|
| Headquarters | United States | United States |
Available in 2 countries for both. Additional countries for Incogni: 38.
How they place
| Ranking | Cloaked, Inc. | Incogni |
|---|---|---|
| Privacy tools | 51 of 280 | 38 of 280 |
| Data removal services | 14 of 41 | 9 of 41 |
Every fact side by side
| Fact | Cloaked, Inc. | Incogni |
|---|---|---|
| Pricing model | Free, BudgetCovers more | Free |
| Legal entity | Cloaked, Inc. | Incogni Inc. |
| Headquarters | United States | United States |
| Founded | 2020Lower | 2021 |
| Support channels | Email, Chat, Phone, Help centre | Email, Chat, Phone, Help centre |
VPN
| Fact | Cloaked, Inc. | Incogni |
|---|---|---|
| Monthly price | $14.99 | Not confirmed |
| Long-term plan price | $9.99 | Not confirmed |
| Devices | 1 to 4 | Not confirmed |
| Server countries | from 70 | Not confirmed |
| No-logs audit | Cloaked VPN infrastructure independently audited by third-party security firms | Not confirmed |
| Features | No logs | Not confirmed |
| Audience | Business | Not confirmed |
| Features | TOTP | Not confirmed |
| Owner | Cloaked, Inc. | Not confirmed |
| Longest plan (months) | 12 months | Not confirmed |
Password managers
| Fact | Cloaked, Inc. | Incogni |
|---|---|---|
| Family plan | Family: you + 3, $29.99/month or $299.99/year | Not confirmed |
| Security audit | SOC 2 Type 2, ISO 27001, ISO 27701, PCI DSS v4.0.1 | Not confirmed |
| Encryption | End-to-end encrypted, zero-knowledge architecture | Not confirmed |
Secure email
| Fact | Cloaked, Inc. | Incogni |
|---|---|---|
| End-to-end encryption | All messages, emails and texts are encrypted inside Cloaked; zero-knowledge architecture with a separate encrypted database per user | Not confirmed |
Data removal
| Fact | Cloaked, Inc. | Incogni |
|---|---|---|
| Yearly price | $119.99 | $95.88Lower |
| Data brokers covered | from 1,000 | 420 |
| Countries covered | United States, Canada | United States, Canada, EUCovers more |
| Removal frequency | Always-on continuous monitoring and re-removal in the background | Recurring requests re-sent about every 10 days |
Identity protection
| Fact | Cloaked, Inc. | Incogni |
|---|---|---|
| Insurance amount | $1,000,000 | Not confirmed |
| Family plan price | $29.99 | Not confirmed |
| Free trial length | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Cloaked, Inc. | Incogni | Median |
|---|---|---|---|
| Price from | $14.99highest quarter | $15.98highest quarter | $8 |
Median across 82 listed providers.
Pros and cons
Cloaked, Inc.
Pros
- Data removal reaches from 1,000 brokers, with monitoring always on and background re-removal.
- Identity theft cover pays $1,000,000, above the €876,962.20 median here.
- The VPN lists no logs, runs on WireGuard and has been independently audited by third-party security firms.
Cons
- Device cover stops at 1 to 4, below the 7 median across the tools compared here.
- Removal and identity protection are stated for US and CA only, so coverage stays in North America.
- The free plan gives Free one-time data exposure scan, so nothing ongoing is covered without paying.
Incogni
Pros
- Covers 420 data brokers, near the lower end of the market range
- Removal requests re-send Recurring requests re-sent about every 10 days
- Support reaches you on email, chat and phone
Cons
- Yearly price of $95.88 sits above the category median of €104.36
- The free plan limits you to an exposure scanner, with removal access needing an active subscription
- Service data is kept for a period after termination, support records for years, and anonymised analytics indefinitely
Who each suits
Cloaked, Inc.
Who it suits
- People in the US and Canada who want removal, a VPN and identity cover on one bill.
- Smaller households and families, given device cover of 1 to 4 and a family plan on the price list.
- Teams buying privacy tooling for a small staff, since Cloaked is built for the business segment.
Who should look elsewhere
- Apple Hide My Email, at $0.99, if inbox aliases are the whole aim and a full bundle is more than you need.
- EasyOptOuts, at $19.99, if data broker removal is the only job in hand.
- Apple Inc., at $0.99, for alias protection handled inside iCloud rather than a bundle.
Incogni
Who it suits
- Readers in the United States, CA and EU who want brokers contacted on their behalf
- People who would rather pay a yearly fee than file opt outs themselves
- Anyone who values phone and chat help alongside email and the help centre
Who should look elsewhere
- EasyOptOuts, at a yearly price of $19.99 for a lighter bill
- DeleteMe, whose removal list names 969 sites against Incogni's 420
- Surfshark, if you want removal inside a broader privacy suite at €121.23 a year
Current offers
Country by country
| Country | Cloaked, Inc. | Incogni |
|---|---|---|
| American Samoa | No | Yes |
| Austria | No | Yes |
| Belgium | No | Yes |
| Bulgaria | No | Yes |
| Croatia | No | Yes |
| Cyprus | No | Yes |
| Czechia | No | Yes |
| Denmark | No | Yes |
8 of 40 countries where either is available.
Questions about each
Cloaked, Inc.
What does a Cloaked subscription cost?+
Cloaked starts at $14.99 a month, with an annual option at $119.99. A long-term plan is $9.99, and the family plan begins at $29.99 a month. One fee covers the VPN, data removal and identity theft protection rather than a separate subscription for each.
Is the price the same when I renew?+
The published annual price is $119.99 for a term of 12 months, and 12 months is the longest term listed. Monthly billing is $14.99, so the annual figure is lower than paying the monthly rate over the same period.
Incogni
What does Incogni cost?+
The yearly plan runs at $95.88, with an entry price of $15.98 for anyone starting smaller. That sits above the data removal median of €104.36, so budget a mid range yearly spend rather than a small one.
Is there a free plan?+
Yes, a free plan exists, and the free plan limits are an exposure scanner: results are informational, drawn from a limited amount of data and kept for a short window. Access to the removal service itself requires an active subscription.