Updated September 28, 2026 · ShieldCue Editorial Team
Apple Hide My Email vs Cloaked, Inc.
What sets them apart
| Compare | Apple Hide My Email ReviewSee alternativesSee alternatives |  Cloaked, Inc. |
|---|---|---|
| Price from | $0.99Lower | $14.99 |
| Free plan limits | Free 5GB iCloud plan excludes Hide My Email; it is included only with iCloud+ | Free one-time data exposure scan |
| End-to-end encryption | None of the mail is end-to-end encrypted: aliases are relayed and forwarded by Apple, which states it does not read or process message content except spam filtering | All messages, emails and texts are encrypted inside Cloaked; zero-knowledge architecture with a separate encrypted database per user |
| Custom domains | No | Not confirmed |
Same on both: Jurisdiction (US).
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Key differences
- Apple Hide My Email scores higher overall: 9.4 vs 8.6.
- Price from is lower at Apple Hide My Email: $0.99 vs $14.99.
- Support channels: only Apple Hide My Email offers Community.
- Support channels: only Cloaked, Inc. offers Email, Chat.
- Founded is lower at Apple Hide My Email: 1976 vs 2020.
- Pricing model: only Cloaked, Inc. offers Budget.
Our verdict on each
Apple Hide My Email
Apple Hide My Email suits Apple users already inside iCloud+ who want an alias per shop or newsletter and will accept a free tier that excludes the feature. At $0.99 it is the cheapest paid entry in this group, though the relayed aliases carry no end to end encryption.
Cloaked, Inc.
Cloaked bundles a VPN, data broker removal and identity theft protection in a single subscription aimed at households and small teams in the US and Canada. Device cover of 1 to 4 suits people with a small household, and a 14 day trial lets the bundle be tried before a longer commitment.
Score breakdown
| Area | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Cost | 10.0HigherEntry price of $0.99 sits under the category median of €4.38, and free keeps the base tier free. | 8.6Entry price of $14.99 covers the VPN, removal and identity protection, higher than the €6.84 median entry price here. |
| Offer | 8.5 | 8.8Higher |
| Privacy | 10.0Higher | 8.2 |
Availability and regulation
| Country | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Headquarters | United States | United States |
How they place
| Ranking | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Privacy tools | 65 of 280 | 51 of 280 |
| Secure email and messaging | 14 of 60 | 9 of 60 |
Every fact side by side
| Fact | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Pricing model | Free | Free, BudgetCovers more |
| Legal entity | Apple Inc. | Cloaked, Inc. |
| Headquarters | United States | United States |
| Founded | 1976Lower | 2020 |
| Support channels | Phone, Help centre, Community | Email, Chat, Phone, Help centre |
Privacy tools
| Fact | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Free plan | Yes | Yes |
| Platforms | iOS, IPadOS, MacOS, VisionOS, TvOS, WatchOS, Web | iOS, Android, Chrome extension, Desktop |
| Protocols | Not confirmed | WireGuard |
| Logging policy | Apple does not read or process relayed message content except standard spam filtering; messages deleted from relay servers after delivery, usually within seconds | End-to-end encrypted with zero-knowledge architecture; no browsing history collected for Cloaked VPN; no advertising cookies; data never sold |
VPN
| Fact | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Monthly price | Not confirmed | $14.99 |
| Long-term plan price | Not confirmed | $9.99 |
| Devices | Not confirmed | 1 to 4 |
| Server countries | Not confirmed | from 70 |
| No-logs audit | Not confirmed | Cloaked VPN infrastructure independently audited by third-party security firms |
| Features | Not confirmed | No logs |
| Audience | Not confirmed | Business |
| Features | Not confirmed | TOTP |
| Owner | Not confirmed | Cloaked, Inc. |
| Longest plan (months) | Not confirmed | 12 months |
Password managers
| Fact | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Family plan | Not confirmed | Family: you + 3, $29.99/month or $299.99/year |
| Security audit | Not confirmed | SOC 2 Type 2, ISO 27001, ISO 27701, PCI DSS v4.0.1 |
| Encryption | Not confirmed | End-to-end encrypted, zero-knowledge architecture |
Data removal
| Fact | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Yearly price | Not confirmed | $119.99 |
| Data brokers covered | Not confirmed | from 1,000 |
| Countries covered | Not confirmed | United States, Canada |
| Removal frequency | Not confirmed | Always-on continuous monitoring and re-removal in the background |
Identity protection
| Fact | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Insurance amount | Not confirmed | $1,000,000 |
| Family plan price | Not confirmed | $29.99 |
| Free trial length | Not confirmed | 14 days |
Where each stands against the rest
| Fact | Apple Hide My Email | Cloaked, Inc. | Median |
|---|---|---|---|
| Price from | $0.99lowest quarter | $14.99highest quarter | $4.99 |
Median across 29 listed providers.
Pros and cons
Apple Hide My Email
Pros
- Entry price of $0.99 undercuts addy.io at $1 and Session at $2.99
- A free plan is listed and free marks the base tier as free
- Support covers phone, help centre and community, including phone and community
Cons
- Apple relays and forwards every alias, and states it processes content only for spam filtering, so the protection sits at the address level rather than the message level
- The free plan limits put Hide My Email beyond the free iCloud plan, with the feature reserved for iCloud+ subscribers
- Custom domains are not supported, so every alias sits on a domain Apple controls
Cloaked, Inc.
Pros
- Data removal reaches from 1,000 brokers, with monitoring always on and background re-removal.
- Identity theft cover pays $1,000,000, above the €876,962.20 median here.
- The VPN lists no logs, runs on WireGuard and has been independently audited by third-party security firms.
Cons
- Device cover stops at 1 to 4, below the 7 median across the tools compared here.
- Removal and identity protection are stated for US and CA only, so coverage stays in North America.
- The free plan gives Free one-time data exposure scan, so nothing ongoing is covered without paying.
Who each suits
Apple Hide My Email
Who it suits
- Apple households already paying for iCloud+ who want an alias per store or newsletter
- Readers who want alias forwarding with no separate account to set up
- People who keep most browsing inside Apple platforms and want a native app
Who should look elsewhere
- Non-Apple households, where addy.io is a separate option at $1 and iOS, iPadOS and macOS centres on Apple devices and the web
- Readers who want a standalone alias subscription rather than a bundle, where Posteo sits at €1
- Teams needing end-to-end encrypted mail, since this relay forwards through Apple and keeps the message body on that path
Cloaked, Inc.
Who it suits
- People in the US and Canada who want removal, a VPN and identity cover on one bill.
- Smaller households and families, given device cover of 1 to 4 and a family plan on the price list.
- Teams buying privacy tooling for a small staff, since Cloaked is built for the business segment.
Who should look elsewhere
- Apple Hide My Email, at $0.99, if inbox aliases are the whole aim and a full bundle is more than you need.
- EasyOptOuts, at $19.99, if data broker removal is the only job in hand.
- Apple Inc., at $0.99, for alias protection handled inside iCloud rather than a bundle.
Current offers
Apple Hide My Email
Current offer
Free trial
3 months of Apple One free: 3 months Apple One free
New and qualified returning subscribers only; offer good for three months after eligible device activation; plan automatically renews until cancelled; not available if previously accepted an Apple One three-months-free offer
Source, checked September 26, 2026
Cloaked, Inc.
Current offer
Free trial
14 days free: 14 days free
Source, checked September 26, 2026
Country by country
| Country | Apple Hide My Email | Cloaked, Inc. |
|---|---|---|
| Canada | No | Yes |
| United States | No | Yes |
Questions about each
Apple Hide My Email
How much does Apple Hide My Email cost?+
Entry sits at $0.99 through iCloud+, and that subscription is the route to the alias feature. A free plan is listed, but the free plan limits keep Hide My Email outside the free iCloud plan, with the feature reserved for iCloud+ subscribers. Treat it as a paid add-on inside an Apple bundle rather than a standalone subscription.
Is Apple Hide My Email end to end encrypted?+
End-to-end encryption sits outside this product. Apple relays and forwards every alias, and states it processes content only for spam filtering, so the guarantee covers the address you publish rather than the body travelling through the relay. Aliases mask identity; they do not create a private mailbox.
Cloaked, Inc.
What does a Cloaked subscription cost?+
Cloaked starts at $14.99 a month, with an annual option at $119.99. A long-term plan is $9.99, and the family plan begins at $29.99 a month. One fee covers the VPN, data removal and identity theft protection rather than a separate subscription for each.
Is the price the same when I renew?+
The published annual price is $119.99 for a term of 12 months, and 12 months is the longest term listed. Monthly billing is $14.99, so the annual figure is lower than paying the monthly rate over the same period.