Updated September 28, 2026 · ShieldCue Editorial Team
Incogni vs Optery, Inc.
What sets them apart
| Compare |  Incogni |  Optery, Inc. |
|---|---|---|
| Yearly price | $95.88 | $39 to $249Lower |
| Data brokers covered | 420 | 950Higher |
| Countries covered | United States, Canada, EU | United States, Canada, Australia, New Zealand, South Africa |
| Removal frequency | Recurring requests re-sent about every 10 days | Monthly automated scanning and removals |
| Money-back period | Not confirmed | 30 days |
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Key differences
- Incogni scores higher overall: 9.0 vs 8.7.
- Yearly price is lower at Optery, Inc.: $39 to $249 vs $95.88.
- Data brokers covered is higher at Optery, Inc.: 950 vs 420.
- Countries covered: only Incogni offers EU.
- Countries covered: only Optery, Inc. offers Australia, New Zealand, South Africa.
- Support channels: only Incogni offers Chat, Phone.
- Founded is lower at Optery, Inc.: 2020 vs 2021.
- Incogni is available in 35 more countries.
- Pricing model: only Optery, Inc. offers Budget.
Our verdict on each
Incogni
Incogni sends removal requests for you across US, CA and EU, reaching 420 data brokers and re-sending requests Recurring requests re-sent about every 10 days. That suits readers who would rather pay than file opt outs, though the free tier is an exposure scan, so removal itself needs a yearly plan at $95.88.
Optery, Inc.
Optery suits people and small teams who want data broker records cleared on a schedule rather than chased by hand, and coverage reaches 950 brokers. A free plan reports exposure and hands over the opt out tools, so start there and judge paid removal afterwards.
Score breakdown
| Area | Incogni | Optery, Inc. |
|---|---|---|
| Cost | 9.3HigherYearly cost is $95.88 and entry price $15.98, above the data removal median of €104.36. | 8.7Monthly price of $3.99 sits under the site median of €7.89, while the long term price of $20.70 runs above €3.97. |
| Offer | 9.2HigherThe free plan limits to an exposure scanner, while the paid side rests on 420 covered brokers with repeat requests. | 8.6 |
| Privacy | 8.1 | 8.6Higher |
Positions in our rankings
| Ranking | Incogni | Optery, Inc. |
|---|---|---|
| Privacy tools | 38 of 280 | 48 of 280 |
| Data removal services | 9 of 41 | 13 of 41 |
What we checked
Incogni
- incogni.com: 8 facts, checked September 26, 2026
- support.incogni.com: 1 fact, checked September 26, 2026
Optery, Inc.
- optery.com: 10 facts, checked September 26, 2026
Every fact side by side
| Fact | Incogni | Optery, Inc. |
|---|---|---|
| Pricing model | Free | Free, BudgetCovers more |
| Legal entity | Incogni Inc. | Optery, Inc. |
| Headquarters | United States | United States |
| Founded | 2021 | 2020Lower |
| Support channels | Email, Chat, Phone, Help centreCovers more | Email, Help centre |
Privacy tools
| Fact | Incogni | Optery, Inc. |
|---|---|---|
| Price from | $15.98Lower | $39.99 |
| Free plan | Yes | Yes |
| Free plan limits | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription | Free quarterly exposure reporting and self-service opt-out tools only; no automated removals |
| Platforms | Web, Mobile apps | Web, iOS, Android, Browser extension, Public API |
| Logging policy | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely | Collects profile/contact, device/IP, web analytics, social and geolocation data; uses Google Analytics and retargeting/advertising cookies; data kept while account is active and deleted on account deletion; does not sell or rent personal data for monetary consideration |
| Jurisdiction | US | US |
| Open source | No | No |
Where each stands against the rest
| Fact | Incogni | Optery, Inc. | Median |
|---|---|---|---|
| Yearly price | $95.88below the median | $39 to $249lowest quarter | $99.99 |
| Data brokers covered | 420below the median | 950above the median | 425 |
| Money-back period | Not confirmed | 30 daysat the median | 30 days |
Median across 24 listed providers.
Pros and cons
Incogni
Pros
- Covers 420 data brokers, near the lower end of the market range
- Removal requests re-send Recurring requests re-sent about every 10 days
- Support reaches you on email, chat and phone
Cons
- Yearly price of $95.88 sits above the category median of €104.36
- The free plan limits you to an exposure scanner, with removal access needing an active subscription
- Service data is kept for a period after termination, support records for years, and anonymised analytics indefinitely
Optery, Inc.
Pros
- A free plan is included, covering quarterly exposure reporting and self service opt out tools
- Paid plans add Monthly automated scanning and removals, so records are cleared without chasing brokers by hand
- Coverage reaches 950 data brokers, at the high end of the site range where the median is 913.5
Cons
- The free plan covers quarterly exposure reporting and self service opt out tools, with Monthly automated scanning and removals kept for the paid side
- Support runs on email and help centre only
- The long term plan price of $20.70 sits above the site median of €3.97
Who each suits
Incogni
Who it suits
- Readers in the United States, CA and EU who want brokers contacted on their behalf
- People who would rather pay a yearly fee than file opt outs themselves
- Anyone who values phone and chat help alongside email and the help centre
Who should look elsewhere
- EasyOptOuts, at a yearly price of $19.99 for a lighter bill
- DeleteMe, whose removal list names 969 sites against Incogni's 420
- Surfshark, if you want removal inside a broader privacy suite at €121.23 a year
Optery, Inc.
Who it suits
- People who want broker records cleared on a schedule rather than in one burst
- Small teams that need repeatable exposure monitoring for their people
- Anyone starting at a low cost and moving to automated removals later
Who should look elsewhere
- MEGA, if a free tier with automated removals is the need, since the free plan here stops at self service opt out tools
- Apple Inc. and Sinew Software Systems, which list monthly prices of $0.99 and $1.99 beside $3.99 here
Current offers
Incogni
Current offer
Discount code
55% off all annual plans with coupon GETSAFE: 55% off annual plans
Limited-time offer on all annual plans; VAT/Sales Tax may apply
Source, checked September 26, 2026
Optery, Inc.
Current offer
Discount code
Optery 2026 Fall Sale: 20% off
Use promo code FALL2026 at checkout
Source, checked September 26, 2026
Country by country
| Country | Incogni | Optery, Inc. |
|---|---|---|
| American Samoa | Yes | No |
| Australia | No | Yes |
| Austria | Yes | No |
| Belgium | Yes | No |
| Bulgaria | Yes | No |
| Croatia | Yes | No |
| Cyprus | Yes | No |
| Czechia | Yes | No |
8 of 43 countries where either is available.
Questions about each
Incogni
What does Incogni cost?+
The yearly plan runs at $95.88, with an entry price of $15.98 for anyone starting smaller. That sits above the data removal median of €104.36, so budget a mid range yearly spend rather than a small one.
Is there a free plan?+
Yes, a free plan exists, and the free plan limits are an exposure scanner: results are informational, drawn from a limited amount of data and kept for a short window. Access to the removal service itself requires an active subscription.
Optery, Inc.
What does Optery cost to begin with?+
The monthly price is $3.99, with the site median at €7.89, so entry sits near the middle of the field. Yearly plans are listed at $39 to $249, and the long term plan price is $20.70.
Is there a free plan, and what does it leave out?+
A free plan is included, and it covers quarterly exposure reporting and self service opt out tools. The paid side is where Monthly automated scanning and removals sits, so check that before assuming the free tier clears records for you.