Updated September 28, 2026 · ShieldCue Editorial Team
Cloaked, Inc. vs Incogni (by Surfshark)
Where Cloaked, Inc. and Incogni (by Surfshark) differ
| Compare |  Cloaked, Inc. |  Incogni (by Surfshark) |
|---|---|---|
| Price from | $14.99Lower | $15.98 |
| Free plan limits | Free one-time data exposure scan | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription |
| Platforms | iOS, Android, Chrome extension, Desktop | Web, Mobile apps |
| Logging policy | End-to-end encrypted with zero-knowledge architecture; no browsing history collected for Cloaked VPN; no advertising cookies; data never sold | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely |
| Protocols | WireGuard | Not confirmed |
| Open source | Not confirmed | No |
Same on both: Free plan (Yes), Jurisdiction (US).
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Key differences
- Price from is lower at Cloaked, Inc.: $14.99 vs $15.98.
- Platforms: only Cloaked, Inc. offers iOS, Android, Chrome extension.
- Platforms: only Incogni (by Surfshark) offers Web, Mobile apps.
- Founded is lower at Cloaked, Inc.: 2020 vs 2021.
- Incogni (by Surfshark) is available in 37 more countries.
- Pricing model: only Cloaked, Inc. offers Budget.
Our verdict on each
Cloaked, Inc.
Cloaked bundles a VPN, data broker removal and identity theft protection in a single subscription aimed at households and small teams in the US and Canada. Device cover of 1 to 4 suits people with a small household, and a 14 day trial lets the bundle be tried before a longer commitment.
Incogni (by Surfshark)
Incogni (by Surfshark) suits anyone who wants a broker removal service run on their behalf instead of chasing brokers alone. The long-term plan sits at $7.99 a month, above the site median of €3.97, and renewal costs $95.88.
Score breakdown
| Area | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| Cost | 8.6HigherEntry price of $14.99 covers the VPN, removal and identity protection, higher than the €6.84 median entry price here. | 8.4Monthly plan costs $15.98 and the long-term plan $7.99, against a site median of €7.89. |
| Offer | 8.8 | 8.9Higher |
| Privacy | 8.2 | 8.6Higher |
Positions in our rankings
| Ranking | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| VPNs | 55 of 232 | 56 of 232 |
| Privacy tools | 51 of 280 | 52 of 280 |
| Data removal services | 14 of 41 | 15 of 41 |
| Free VPNs | 46 of 189 | 47 of 189 |
What it costs in practice
A year on the entry plan
Cloaked, Inc.
$179.88
12 × $14.99
Incogni (by Surfshark)
$191.76
12 × $15.98
Cloaked, Inc. costs $11.88 less.
Worked out from the stated prices and rates; your own total depends on how you use it. Facts checked September 26, 2026.
Where each is licensed and available
| Country | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| Headquarters | United States | United States |
Available in 2 countries for both. Additional countries for Incogni (by Surfshark): 37.
If neither fits
PureVPN has price from at $12.95, against $14.99 for Cloaked, Inc. and $15.98 for Incogni (by Surfshark).
PureVPN reviewEvery fact side by side
| Fact | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| Pricing model | Free, BudgetCovers more | Free |
| Legal entity | Cloaked, Inc. | Incogni Inc. |
| Headquarters | United States | United States |
| Founded | 2020Lower | 2021 |
| Support channels | Email, Chat, Phone, Help centre | Email, Chat, Phone, Help centre |
VPN
| Fact | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| Monthly price | $14.99Lower | $15.98 |
| Long-term plan price | $9.99 | $7.99Lower |
| Devices | 1 to 4 | Not confirmed |
| Server countries | from 70 | Not confirmed |
| No-logs audit | Cloaked VPN infrastructure independently audited by third-party security firms | Deloitte 2025 |
| Features | No logs | Not confirmed |
| Audience | Business | Business |
| Renewal price | Not confirmed | $95.88 |
| Money-back period | Not confirmed | 30 days |
| Features | TOTP | Not confirmed |
| Owner | Cloaked, Inc. | Surfshark |
| Longest plan (months) | 12 months | 12 months |
Password managers
| Fact | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| Family plan | Family: you + 3, $29.99/month or $299.99/year | Not confirmed |
| Security audit | SOC 2 Type 2, ISO 27001, ISO 27701, PCI DSS v4.0.1 | Not confirmed |
| Encryption | End-to-end encrypted, zero-knowledge architecture | Not confirmed |
Secure email
| Fact | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| End-to-end encryption | All messages, emails and texts are encrypted inside Cloaked; zero-knowledge architecture with a separate encrypted database per user | Not confirmed |
Data removal
| Fact | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| Yearly price | $119.99 | $95.88Lower |
| Data brokers covered | from 1,000 | 420 |
| Countries covered | United States, Canada | United States, Canada, EUCovers more |
| Removal frequency | Always-on continuous monitoring and re-removal in the background | Recurring requests re-sent about every 10 days |
Identity protection
| Fact | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| Insurance amount | $1,000,000 | Not confirmed |
| Family plan price | $29.99 | Not confirmed |
| Free trial length | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Cloaked, Inc. | Incogni (by Surfshark) | Median |
|---|---|---|---|
| Price from | $14.99highest quarter | $15.98highest quarter | $8 |
Median across 82 listed providers.
Pros and cons
Cloaked, Inc.
Pros
- Data removal reaches from 1,000 brokers, with monitoring always on and background re-removal.
- Identity theft cover pays $1,000,000, above the €876,962.20 median here.
- The VPN lists no logs, runs on WireGuard and has been independently audited by third-party security firms.
Cons
- Device cover stops at 1 to 4, below the 7 median across the tools compared here.
- Removal and identity protection are stated for US and CA only, so coverage stays in North America.
- The free plan gives Free one-time data exposure scan, so nothing ongoing is covered without paying.
Incogni (by Surfshark)
Pros
- Covers 420 data brokers in the United States, CA and EU with requests re-sent Recurring requests re-sent about every 10 days
- The yearly plan starts at $7.99 a month over 12 months, a clear step down from $15.98 monthly
- Backed by Surfshark as owner, with a Deloitte 2025 assurance report
Cons
- Renewal costs $95.88, so the low entry rate does not carry over to the second year
- The free tier is a scanner only, so removals need a paid subscription
- Coverage is limited to US, CA and EU
Who each suits
Cloaked, Inc.
Who it suits
- People in the US and Canada who want removal, a VPN and identity cover on one bill.
- Smaller households and families, given device cover of 1 to 4 and a family plan on the price list.
- Teams buying privacy tooling for a small staff, since Cloaked is built for the business segment.
Who should look elsewhere
- Apple Hide My Email, at $0.99, if inbox aliases are the whole aim and a full bundle is more than you need.
- EasyOptOuts, at $19.99, if data broker removal is the only job in hand.
- Apple Inc., at $0.99, for alias protection handled inside iCloud rather than a bundle.
Incogni (by Surfshark)
Who it suits
- People who want removal handled for them rather than doing opt-out requests themselves
- US, Canadian and EU residents who want ongoing monitoring
- Households that value a single fixed yearly price over monthly billing
Who should look elsewhere
- Anyone outside the US, Canada and the EU
- Readers who want a free removal service, since the free plan only scans
- Those who want a private network, because this is a removal service rather than a VPN
Current offers
Cloaked, Inc.
Current offer
Free trial
14 days free: 14 days free
Source, checked September 26, 2026
Incogni (by Surfshark)
Current offer
Discount code
55% off all annual plans with coupon code GETSAFE: 55% off annual plans
limited-time offer; applies to annual plans; VAT/Sales Tax may apply
Source, checked September 26, 2026
Discount code
55% off annual plans with coupon code INCOGNI_BLOG: 55% off annual plans
blog offer; applies to annual plans
Source, checked September 26, 2026
Free trial
Free Exposure Scanner: free exposure scan
scan report only; provided as-is and does not obligate a paid subscription
Source, checked September 26, 2026
Country by country
| Country | Cloaked, Inc. | Incogni (by Surfshark) |
|---|---|---|
| American Samoa | No | Yes |
| Austria | No | Yes |
| Belgium | No | Yes |
| Bulgaria | No | Yes |
| Croatia | No | Yes |
| Cyprus | No | Yes |
| Czechia | No | Yes |
| Denmark | No | Yes |
8 of 39 countries where either is available.
Questions about each
Cloaked, Inc.
What does a Cloaked subscription cost?+
Cloaked starts at $14.99 a month, with an annual option at $119.99. A long-term plan is $9.99, and the family plan begins at $29.99 a month. One fee covers the VPN, data removal and identity theft protection rather than a separate subscription for each.
Is the price the same when I renew?+
The published annual price is $119.99 for a term of 12 months, and 12 months is the longest term listed. Monthly billing is $14.99, so the annual figure is lower than paying the monthly rate over the same period.
Incogni (by Surfshark)
What does Incogni cost?+
The monthly plan runs at $15.98 a month, and the long-term plan works out at $7.99 a month across 12 months. The yearly total is $95.88. Renewal is billed at $95.88.
Is there a free plan?+
Yes, a free plan exists, but it is limited. It offers a free exposure scanner only, with no removal service attached. Results are informational, based on a limited amount of data and kept for a short window, and using the service needs an active subscription.