Incogni (by Surfshark) review
Updated September 28, 2026 · ShieldCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Incogni (by Surfshark) suits anyone who wants a broker removal service run on their behalf instead of chasing brokers alone. The long-term plan sits at $7.99 a month, above the site median of €3.97, and renewal costs $95.88.
Key facts
- Best for
- Outsourcing data broker removal across the US, Canada and the EU.
- Monthly price
- $15.98 (Source, checked September 26, 2026)
- Long-term plan price
- $7.99 (Source, checked September 26, 2026)
- No-logs audit
- Deloitte 2025 (Source, checked September 26, 2026)
- Renewal price
- $95.88 (Source, checked September 26, 2026)
- Money-back period
- 30 days (Source, checked September 26, 2026)
- Jurisdiction
- US (Source, checked September 26, 2026)
- Platforms
- Web, Mobile apps (Source, checked September 26, 2026)
- Owner
- Surfshark (Source, checked September 26, 2026)
- Longest plan (months)
- 12 months (Source, checked September 26, 2026)
- Legal entity
- Incogni Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2021 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Phone, Help-centre (Source, checked September 26, 2026)
- Audience
- Business
- Pricing model
- Free
- Official website
- incogni.com
Privacy tools
- Price from
- $15.98 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Free plan limits
- Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription (Source, checked September 26, 2026)
- Platforms
- Web, Mobile apps (Source, checked September 26, 2026)
- Logging policy
- Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely (Source, checked September 26, 2026)
- Jurisdiction
- US (Source, checked September 26, 2026)
- Open source
- No (Source, checked September 26, 2026)
- Legal entity
- Incogni Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2021 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Phone, Help-centre (Source, checked September 26, 2026)
- Pricing model
- Free
Data removal
- Yearly price
- $95.88 (Source, checked September 26, 2026)
- Data brokers covered
- 420 (Source, checked September 26, 2026)
- Countries covered
- United States, Canada, EU (Source, checked September 26, 2026)
- Removal frequency
- Recurring requests re-sent about every 10 days (Source, checked September 26, 2026)
- Money-back period
- 30 days (Source, checked September 26, 2026)
- Legal entity
- Incogni Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2021 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Phone, Help-centre (Source, checked September 26, 2026)
- Pricing model
- Free
Apps and profiles
Pros and cons
Pros
- Covers 420 data brokers in the United States, CA and EU with requests re-sent Recurring requests re-sent about every 10 days
- The yearly plan starts at $7.99 a month over 12 months, a clear step down from $15.98 monthly
- Backed by Surfshark as owner, with a Deloitte 2025 assurance report
- Support runs through email, chat and phone
Cons
- Renewal costs $95.88, so the low entry rate does not carry over to the second year
- The free tier is a scanner only, so removals need a paid subscription
- Coverage is limited to US, CA and EU
Who it suits
- People who want removal handled for them rather than doing opt-out requests themselves
- US, Canadian and EU residents who want ongoing monitoring
- Households that value a single fixed yearly price over monthly billing
Who should look elsewhere
- Anyone outside the US, Canada and the EU
- Readers who want a free removal service, since the free plan only scans
- Those who want a private network, because this is a removal service rather than a VPN
Where it sits among rivals
On the long-term plan price, Incogni sits at position 87 out of 112 brands compared. Its monthly plan ranks at 125 of 133. That places the service well above the site median of €7.89 a month, so the deciding question is whether the broker coverage is worth the gap against cheaper rivals.
How Incogni (by Surfshark) compares
Incogni (by Surfshark) vs NordVPN8.6 vs 9.1
8.6 vs 8.8
8.6 vs 8.5
8.6 vs 9.5
8.6 vs 9.4
8.6 vs 9.1
8.6 vs 9.2
8.6 vs 9.4
8.6 vs 9.2
8.6 vs 8.8
8.6 vs 9.3
8.6 vs 9.0
8.6 vs 9.0
8.6 vs 9.4
Where Incogni (by Surfshark) is available
- Available
- American Samoa, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Guam, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Northern Mariana Islands, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States, Virgin Islands, U.S.
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does Incogni cost?+
The monthly plan runs at $15.98 a month, and the long-term plan works out at $7.99 a month across 12 months. The yearly total is $95.88. Renewal is billed at $95.88.
Is there a free plan?+
Yes, a free plan exists, but it is limited. It offers a free exposure scanner only, with no removal service attached. Results are informational, based on a limited amount of data and kept for a short window, and using the service needs an active subscription.
How many data brokers does it cover?+
The service works with 420 data brokers. It sends removal requests to them and re-sends them Recurring requests re-sent about every 10 days, so records that reappear are pushed back down.
Where does it operate?+
Coverage runs across US, CA and EU. The company is registered in the US as Incogni Inc., and its terms place it under US jurisdiction.
What data does Incogni collect?+
It is a removal service rather than a VPN, and its privacy policy says it collects account, device and support data through cookies and pixels. Service data is kept for a period after termination, support records longer, and anonymised analytics indefinitely.
Which platforms can I use?+
Incogni runs on web and mobile apps. That means a browser-based dashboard plus mobile apps, so removal requests can be sent from a phone or a desktop.
Is there a money-back guarantee?+
Yes. The terms of service give a 30 window, so a subscription can be refunded within that period.
Is there an independent audit?+
An assurance report was published under Deloitte, recorded as Deloitte 2025. Worth noting the open source position is a no, so the service is not published for outside inspection.
Sources
- blog.incogni.com/deloitte-independent-limited-assurance-r... checked September 26, 2026
Backs: No-logs audit
“On August 6, 2025, Deloitte provided limited assurance that as of July 18, 2025, Incogni: 1. covers more than 420 data brokers”
- incogni.com checked September 26, 2026
Backs: Removal frequency
“We re-scan and send out fresh waves of removal requests regularly ... 10 days until next request”
- incogni.com/about-us checked September 26, 2026
Backs: Audience, Countries covered, Founded, Owner, Monthly price
“Ironwall is the enterprise privacy protection solution from Incogni built to help organizations protect employees”
- incogni.com/legal/privacy-policy checked September 26, 2026
Backs: Logging policy
“Personal data needed to provide the Service... is stored for no longer than 24 months after the termination of providing our Service”
- incogni.com/legal/terms-of-service checked September 26, 2026
Backs: Free plan, Free plan limits, Headquarters, Jurisdiction, Legal entity, Pricing model, Money-back period, Open source, Platforms
“We offer a free data exposure scanner ( 'Scanner') to assist you in identifying your publicly exposed personal information.”
- incogni.com/pricing checked September 26, 2026
Backs: Data brokers covered, Long-term plan price, Longest plan (months), Price from, Yearly price, Renewal price
“420+ Data brokers covered, including public and private data brokers”
- support.incogni.com/hc/en-us/articles/24131335258386-How-... checked September 26, 2026
Backs: Support channels
“Email us ... Live Chat ... If you have an Unlimited or Family Unlimited plan, you will have an option to call us”
Compiled from 7 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Devices, Server countries.