Updated September 28, 2026 · ShieldCue Editorial Team
Incogni (by Surfshark) vs Optery, Inc.
Where Incogni (by Surfshark) and Optery, Inc. differ
| Compare |  Incogni (by Surfshark) |  Optery, Inc. |
|---|---|---|
| Monthly price | $15.98 | $3.99Lower |
| Long-term plan price | $7.99Lower | $20.70 |
| Platforms | Web, Mobile apps | Web, iOS, Android, Browser extension, Public API |
| Owner | Surfshark | Optery, Inc. |
| No-logs audit | Deloitte 2025 | Not confirmed |
| Renewal price | $95.88 | Not confirmed |
Same on both: Money-back period (30 days), Jurisdiction (US), Longest plan (months) (12 months).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Optery, Inc. scores higher overall: 8.7 vs 8.6.
- Monthly price is lower at Optery, Inc.: $3.99 vs $15.98.
- Long-term plan price is lower at Incogni (by Surfshark): $7.99 vs $20.70.
- Platforms: only Incogni (by Surfshark) offers Mobile apps.
- Platforms: only Optery, Inc. offers iOS, Android, Browser extension.
- Support channels: only Incogni (by Surfshark) offers Chat, Phone.
- Founded is lower at Optery, Inc.: 2020 vs 2021.
- Incogni (by Surfshark) is available in 34 more countries.
- Pricing model: only Optery, Inc. offers Budget.
Our verdict on each
Incogni (by Surfshark)
Incogni (by Surfshark) suits anyone who wants a broker removal service run on their behalf instead of chasing brokers alone. The long-term plan sits at $7.99 a month, above the site median of €3.97, and renewal costs $95.88.
Optery, Inc.
Optery suits people and small teams who want data broker records cleared on a schedule rather than chased by hand, and coverage reaches 950 brokers. A free plan reports exposure and hands over the opt out tools, so start there and judge paid removal afterwards.
Score breakdown
| Area | Incogni (by Surfshark) | Optery, Inc. |
|---|---|---|
| Cost | 8.4Monthly plan costs $15.98 and the long-term plan $7.99, against a site median of €7.89. | 8.7HigherMonthly price of $3.99 sits under the site median of €7.89, while the long term price of $20.70 runs above €3.97. |
| Offer | 8.9Higher | 8.6 |
| Privacy | 8.6 | 8.6 |
By the numbers
| Fact | Incogni (by Surfshark) | Optery, Inc. |
|---|---|---|
| Monthly price | $15.98 | $3.99 |
| Long-term plan price | $7.99 | $20.70 |
| Money-back period | 30 days | 30 days |
| Longest plan (months) | 12 months | 12 months |
Pick Incogni (by Surfshark) if, pick Optery, Inc. if
Pick Incogni (by Surfshark) if offer and long-term plan price matter most.
Pick Optery, Inc. if cost and monthly price matter most.
How they place
| Ranking | Incogni (by Surfshark) | Optery, Inc. |
|---|---|---|
| VPNs | 56 of 232 | 52 of 232 |
| Privacy tools | 52 of 280 | 48 of 280 |
| Data removal services | 15 of 41 | 13 of 41 |
| Free VPNs | 47 of 189 | 44 of 189 |
Every fact side by side
| Fact | Incogni (by Surfshark) | Optery, Inc. |
|---|---|---|
| Audience | Business | Business |
| Pricing model | Free | Free, BudgetCovers more |
| Legal entity | Incogni Inc. | Optery, Inc. |
| Headquarters | United States | United States |
| Founded | 2021 | 2020Lower |
| Support channels | Email, Chat, Phone, Help centreCovers more | Email, Help centre |
Privacy tools
| Fact | Incogni (by Surfshark) | Optery, Inc. |
|---|---|---|
| Price from | $15.98Lower | $39.99 |
| Free plan | Yes | Yes |
| Free plan limits | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription | Free quarterly exposure reporting and self-service opt-out tools only; no automated removals |
| Logging policy | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely | Collects profile/contact, device/IP, web analytics, social and geolocation data; uses Google Analytics and retargeting/advertising cookies; data kept while account is active and deleted on account deletion; does not sell or rent personal data for monetary consideration |
| Open source | No | No |
Data removal
| Fact | Incogni (by Surfshark) | Optery, Inc. |
|---|---|---|
| Yearly price | $95.88 | $39 to $249Lower |
| Data brokers covered | 420 | 950Higher |
| Countries covered | United States, Canada, EU | United States, Canada, Australia, New Zealand, South Africa |
| Removal frequency | Recurring requests re-sent about every 10 days | Monthly automated scanning and removals |
Where each stands against the rest
| Fact | Incogni (by Surfshark) | Optery, Inc. | Median |
|---|---|---|---|
| Monthly price | $15.98highest quarter | $3.99lowest quarter | $9 |
| Long-term plan price | $7.99above the median | $20.70highest quarter | $4.50 |
| Renewal price | $95.88highest quarter | Not confirmed | $12 |
| Money-back period | 30 daysat the median | 30 daysat the median | 30 days |
| Longest plan (months) | 12 monthsat the median | 12 monthsat the median | 12 months |
Median across 139 listed providers.
Pros and cons
Incogni (by Surfshark)
Pros
- Covers 420 data brokers in the United States, CA and EU with requests re-sent Recurring requests re-sent about every 10 days
- The yearly plan starts at $7.99 a month over 12 months, a clear step down from $15.98 monthly
- Backed by Surfshark as owner, with a Deloitte 2025 assurance report
Cons
- Renewal costs $95.88, so the low entry rate does not carry over to the second year
- The free tier is a scanner only, so removals need a paid subscription
- Coverage is limited to US, CA and EU
Optery, Inc.
Pros
- A free plan is included, covering quarterly exposure reporting and self service opt out tools
- Paid plans add Monthly automated scanning and removals, so records are cleared without chasing brokers by hand
- Coverage reaches 950 data brokers, at the high end of the site range where the median is 913.5
Cons
- The free plan covers quarterly exposure reporting and self service opt out tools, with Monthly automated scanning and removals kept for the paid side
- Support runs on email and help centre only
- The long term plan price of $20.70 sits above the site median of €3.97
Who each suits
Incogni (by Surfshark)
Who it suits
- People who want removal handled for them rather than doing opt-out requests themselves
- US, Canadian and EU residents who want ongoing monitoring
- Households that value a single fixed yearly price over monthly billing
Who should look elsewhere
- Anyone outside the US, Canada and the EU
- Readers who want a free removal service, since the free plan only scans
- Those who want a private network, because this is a removal service rather than a VPN
Optery, Inc.
Who it suits
- People who want broker records cleared on a schedule rather than in one burst
- Small teams that need repeatable exposure monitoring for their people
- Anyone starting at a low cost and moving to automated removals later
Who should look elsewhere
- MEGA, if a free tier with automated removals is the need, since the free plan here stops at self service opt out tools
- Apple Inc. and Sinew Software Systems, which list monthly prices of $0.99 and $1.99 beside $3.99 here
Current offers
Incogni (by Surfshark)
Current offer
Discount code
55% off all annual plans with coupon code GETSAFE: 55% off annual plans
limited-time offer; applies to annual plans; VAT/Sales Tax may apply
Source, checked September 26, 2026
Discount code
55% off annual plans with coupon code INCOGNI_BLOG: 55% off annual plans
blog offer; applies to annual plans
Source, checked September 26, 2026
Free trial
Free Exposure Scanner: free exposure scan
scan report only; provided as-is and does not obligate a paid subscription
Source, checked September 26, 2026
Optery, Inc.
Current offer
Discount code
Optery 2026 Fall Sale: 20% off
Use promo code FALL2026 at checkout
Source, checked September 26, 2026
Country by country
| Country | Incogni (by Surfshark) | Optery, Inc. |
|---|---|---|
| American Samoa | Yes | No |
| Australia | No | Yes |
| Austria | Yes | No |
| Belgium | Yes | No |
| Bulgaria | Yes | No |
| Croatia | Yes | No |
| Cyprus | Yes | No |
| Czechia | Yes | No |
8 of 42 countries where either is available.
Questions about each
Incogni (by Surfshark)
What does Incogni cost?+
The monthly plan runs at $15.98 a month, and the long-term plan works out at $7.99 a month across 12 months. The yearly total is $95.88. Renewal is billed at $95.88.
Is there a free plan?+
Yes, a free plan exists, but it is limited. It offers a free exposure scanner only, with no removal service attached. Results are informational, based on a limited amount of data and kept for a short window, and using the service needs an active subscription.
Optery, Inc.
What does Optery cost to begin with?+
The monthly price is $3.99, with the site median at €7.89, so entry sits near the middle of the field. Yearly plans are listed at $39 to $249, and the long term plan price is $20.70.
Is there a free plan, and what does it leave out?+
A free plan is included, and it covers quarterly exposure reporting and self service opt out tools. The paid side is where Monthly automated scanning and removals sits, so check that before assuming the free tier clears records for you.