Updated September 28, 2026 · ShieldCue Editorial Team
Identity Guard vs LifeLock (Norton LifeLock)
What sets them apart
| Compare |  Identity Guard |  LifeLock (Norton LifeLock) |
|---|---|---|
| Monthly price | $8.99Lower | $34.99 |
| Credit bureaus monitored | 3 | 1 to 3 |
| Insurance amount | $1,000,000 to $5,000,000Higher | $1,050,000 to $3,000,000 |
| Family plan price | $8.99 to $39.99Lower | $18.75 to $52.50 |
| Free trial length | Not confirmed | 7 days |
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Key differences
- Identity Guard scores higher overall: 9.5 vs 9.1.
- Monthly price is lower at Identity Guard: $8.99 vs $34.99.
- Insurance amount is higher at Identity Guard: $1,000,000 to $5,000,000 vs $1,050,000 to $3,000,000.
- Family plan price is lower at Identity Guard: $8.99 to $39.99 vs $18.75 to $52.50.
- Support channels: only Identity Guard offers Email.
- Support channels: only LifeLock (Norton LifeLock) offers Community.
- Founded is lower at LifeLock (Norton LifeLock): 1982 vs 1996.
- LifeLock (Norton LifeLock) is available in 54 more countries.
Our verdict on each
Identity Guard
Identity Guard suits readers who want broad credit monitoring and heavy insurance cover at a budget monthly price. The budget plan runs $8.99 a month with 3 credit bureaus monitored and insurance of $1,000,000 to $5,000,000, from a company founded in 1996, based in the United States and run by Aura Sub, LLC.
LifeLock (Norton LifeLock)
LifeLock is a heavyweight identity protection plan, and the monthly plan price of $34.99 is the first thing a reader will notice. It suits households that want bureau monitoring and identity theft insurance under the same subscription, and people who put recovery help ahead of entry cost.
Score breakdown
| Area | Identity Guard | LifeLock (Norton LifeLock) |
|---|---|---|
| Cost | 9.6HigherThe budget plan costs $8.99 a month against a €7.89 site median, with family plans running $8.99 to $39.99. | 8.6The monthly plan price of $34.99 runs above the identity protection median of €9.99. |
| Offer | 9.3Higher | 9.2 |
| Privacy | 9.6 | 9.8Higher |
Licences and countries
| Country | Identity Guard | LifeLock (Norton LifeLock) |
|---|---|---|
| Headquarters | United States | United States |
Available in 1 country for both. Additional countries for LifeLock (Norton LifeLock): 54.
Where they rank in our lists
| Ranking | Identity Guard | LifeLock (Norton LifeLock) |
|---|---|---|
| Identity theft protection | 49 of 117 | 23 of 117 |
The bill, worked out
A year
Identity Guard
$107.88
12 × $8.99
LifeLock (Norton LifeLock)
$419.88
12 × $34.99
Identity Guard costs $312 less.
Worked out from the stated prices and rates; your own total depends on how you use it. Facts checked September 26, 2026.
What we checked
Identity Guard
- identityguard.com: 9 facts, checked September 26, 2026
LifeLock (Norton LifeLock)
- us.norton.com: 5 facts, checked September 26, 2026
- lifelock.com: 3 facts, checked September 26, 2026
- en.wikipedia.org: 1 fact, checked September 26, 2026
Every fact side by side
| Fact | Identity Guard | LifeLock (Norton LifeLock) |
|---|---|---|
| Pricing model | Budget | Not confirmed |
| Legal entity | Aura Sub, LLC | Gen Digital Inc. |
| Headquarters | United States | United States |
| Founded | 1996 | 1982Lower |
| Support channels | Email, Phone, Help centre | Phone, Help centre, Community |
Where each stands against the rest
| Fact | Identity Guard | LifeLock (Norton LifeLock) | Median |
|---|---|---|---|
| Monthly price | $8.99below the median | $34.99highest quarter | $12 |
| Credit bureaus monitored | 3at the median | 1 to 3at the median | 3 |
| Insurance amount | $1,000,000 to $5,000,000highest quarter | $1,050,000 to $3,000,000above the median | $1,000,000 |
| Family plan price | $8.99 to $39.99lowest quarter | $18.75 to $52.50lowest quarter | $29.99 |
| Free trial length | Not confirmed | 7 daysbelow the median | 14 days |
Median across 49 listed providers.
Pros and cons
Identity Guard
Pros
- Monitors 3 credit bureaus, matching the 3 site median
- Insurance of $1,000,000 to $5,000,000 ranks 10 of 45 on cover
- The budget plan at $8.99 comes with that bureau coverage and insurance cover included
Cons
- The budget plan at $8.99 ranks 19 of 54 on monthly price, above the €7.89 site median
- Family plan pricing runs $8.99 to $39.99, so the top of that range sits well above the $8.99 entry price
- The offer score of 6.3 trails the cost score of 8, and the listed model is budget
LifeLock (Norton LifeLock)
Pros
- Insurance of $1,050,000 to $3,000,000 clears the category median of €876,962.20 by a wide margin.
- Bureau monitoring of 1 to 3 puts the top of the range above the median of 2.5.
- The family plan price of $18.75 to $52.50 spreads a single subscription across a whole household.
Cons
- The monthly plan price of $34.99 sits well above the identity protection median of €9.99.
- Bureau monitoring of 1 to 3 means the entry tier watches fewer bureaus than the top plan.
- Support runs on phone, help centre and community, so live chat is not in the list.
Who each suits
Identity Guard
Who it suits
- Readers who want 3 credit bureaus watched rather than a single report
- Households weighing the family plan at $8.99 to $39.99
- People who put insurance cover of $1,000,000 to $5,000,000 high on their list
Who should look elsewhere
- LifeLock, where the family plan runs $10.42 to $34.99 and you would rather start higher
- Norton, listed at $34.99 a month, for readers budgeting well above $8.99
LifeLock (Norton LifeLock)
Who it suits
- Households that want monitoring and recovery insurance handled by the same company.
- Families priced as a group, with the family plan at $18.75 to $52.50.
- Customers in the US market, since the legal entity is Gen Digital Inc. and the headquarters country is US.
Who should look elsewhere
- Budget shoppers: Allstate Identity Protection lists $3 a month, a fraction of the LifeLock entry price.
- Anyone comparing across the wider security market: Surfshark lists €2.49, far below the LifeLock monthly plan price.
Current offers
Identity Guard
Current offer
First period offer
Save up to 16% on the first year of an annual plan: Save up to 16%; first year $90.00 on the Value plan
Limited offer on annual plans purchased via the website; discounted first-year total then renews at the standard annual rate ($90.00 first year, renews at $107.88/yr)
Source, checked September 26, 2026
LifeLock (Norton LifeLock)
Current offer
First period offer
Norton 360 Deluxe annual limited-time offer: $29.99 first year (76% OFF)
Renews at $124.99/year; offer page states limited-time offer
Source, checked September 26, 2026
First period offer
Norton 360 Standard annual limited-time offer: $24.99 first year (73% OFF)
Renews at $94.99/year
Source, checked September 26, 2026
First period offer
Norton 360 with LifeLock Select Plus annual limited-time offer: $99.99 first year (47% OFF)
Renews at $189.99/year
Source, checked September 26, 2026
Free trial
Norton free trials: 7 days
Payment method required at sign-up and charged at end of trial unless cancelled first
Source, checked September 26, 2026
Country by country
| Country | Identity Guard | LifeLock (Norton LifeLock) |
|---|---|---|
| Argentina | No | Yes |
| Australia | No | Yes |
| Austria | No | Yes |
| Belgium | No | Yes |
| Brazil | No | Yes |
| Cambodia | No | Yes |
| Canada | No | Yes |
| Chile | No | Yes |
8 of 55 countries where either is available.
Questions about each
Identity Guard
How much is Identity Guard per month?+
The budget plan costs $8.99 a month. That sits above the €7.89 site median and places Identity Guard at 19 of 54 on monthly price, so entry cost is the main thing to weigh against rivals. Higher insurance cover is the trade-off.
What does the family plan cost?+
Family plan pricing runs $8.99 to $39.99, so the top of that range sits well above the $8.99 single plan price. Households should weigh the upper end against covering several people on one plan, since each extra member changes the total.
LifeLock (Norton LifeLock)
How much is LifeLock per month?+
The listed monthly plan price is $34.99. Across the plans on offer, monthly prices run $10.42 to $34.99, so the figure depends on which plan and term you pick. For context, the median monthly price for identity protection in this category is €9.99, well below the LifeLock entry figure.
Does LifeLock have a family option?+
Yes. The family plan price is $18.75 to $52.50, which spreads cover across a household group rather than a single profile, and the cost scales with the members you add. Families can price a shared subscription from that figure instead of buying separate plans for everyone.