Updated September 28, 2026

What is First-year price?

In short

The first-year price is the total charged for the opening year, including any introductory discount.

The first-year price is what you hand over for the opening year of a subscription, and it often hides an introductory discount. A low headline rate can expire at renewal, so treat this figure as a promotion rather than a lasting rate. The range here is wide: Avast charges $49.99 to $69.99, with its Avast SecureLine VPN listed at the same $49.99 to $69.99. CrowdStrike Falcon Go comes in at $59.99, Aura at $120, and Avira at €47.95 in a different currency. Check the renewal price before deciding.

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