Updated September 28, 2026

What is Family plan price?

In short

A family plan price is what the whole household or group pays for one shared subscription.

A family plan price covers the entire group in a single charge, so the real cost per person drops as more people join. Comparing the headline number alone can mislead, because the covered count differs. Albert charges $39.99 for its family offering, Aura lists $32 for the same kind of plan, and Allstate Identity Protection sits far lower at $6. Aura also sells the data removal and parental controls add-ons at $32 and $32. Divide the price by the seats covered to see the real per person cost.

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