Updated September 28, 2026
What is Family plan price?
In short
A family plan price is what the whole household or group pays for one shared subscription.
A family plan price covers the entire group in a single charge, so the real cost per person drops as more people join. Comparing the headline number alone can mislead, because the covered count differs. Albert charges $39.99 for its family offering, Aura lists $32 for the same kind of plan, and Allstate Identity Protection sits far lower at $6. Aura also sells the data removal and parental controls add-ons at $32 and $32. Divide the price by the seats covered to see the real per person cost.
Sources
- allstateidentityprotection.com, checked September 26, 2026
- help.albert.com, checked September 26, 2026
- aura.com, checked September 26, 2026