Updated September 28, 2026 · ShieldCue Editorial Team
Avira (Gen Digital) vs Trend Micro
Avira (Gen Digital)
Trend Micro
Higher score in this comparison
What sets them apart
| Compare | Avira (Gen Digital)ReviewVisitVisit | Trend MicroReviewVisitVisit |
|---|---|---|
| Monthly price | €5.95 | $4.17 to $5.83 |
| Long-term plan price | €4.00 | $29.95 |
| Devices | 1 | 3 to 10Higher |
| Jurisdiction | DE | JP |
| Features | Kill switch | Screen time, Web filter |
| Streaming services | Streaming services (vendor claim: unblocks access to geo restricted services) | Streaming |
| Platforms | Windows, MacOS, Android, iOS | Windows, MacOS, Chrome OS, Android, iOSCovers more |
| Owner | Gen Digital Inc. | Trend Micro Incorporated |
| Server countries | 36 | Not confirmed |
| Renewal price | €4.00 | Not confirmed |
| Money-back period | 60 days | Not confirmed |
Same on both: Longest plan (months) (12 months).
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Key differences
- Trend Micro scores higher overall: 9.4 vs 9.1.
- Devices is higher at Trend Micro: 3 to 10 vs 1.
- Features: only Avira (Gen Digital) offers Kill switch.
- Features: only Trend Micro offers Screen time, Web filter.
- Streaming services: only Avira (Gen Digital) offers Streaming services (vendor claim: unblocks access to geo restricted services).
- Streaming services: only Trend Micro offers Streaming.
- Platforms: only Trend Micro offers Chrome OS.
- Support channels: only Avira (Gen Digital) offers Email.
- Support channels: only Trend Micro offers Chat.
- Founded is lower at Avira (Gen Digital): 1986 vs 1988.
Our verdict on each
Avira (Gen Digital)
Avira (Gen Digital) suits readers who want a free tier or a short-term plan from a long-established security vendor, not readers shopping on server spread. VPN Pro costs €5.95 a month, with server coverage across 36 countries.
Trend Micro
Trend Micro packs antivirus, a VPN, a password manager and parental controls into a single subscription, which suits households that prefer a single bill. Maximum Security covers 3 to 10 and costs $74.95 in the first year, above the €49.95 median on this site.
Score breakdown
| Area | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| Cost | 9.1The renewal price is €4.00 against €3.97 for the field, and the first-year antivirus price is €47.95. | 9.1Maximum Security runs $74.95 in the first year, above the €49.95 median while the Trend Micro VPN term price of $29.95 sits under €3.97. |
| Offer | 8.6A free VPN tier, a free antivirus version, a free password manager plan, and support on email, phone and help centre. | 9.5Higher |
| Privacy | 9.9Higher | 9.6 |
The numbers side by side
| Fact | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| Devices | 1 | 3 to 10 |
| Longest plan (months) | 12 months | 12 months |
How they place
| Ranking | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| VPNs | 30 of 232 | 19 of 232 |
| Antivirus software | 18 of 93 | 13 of 93 |
| Free VPNs | 25 of 189 | 15 of 189 |
| Free antivirus | 12 of 62 | 9 of 62 |
Sources behind this comparison
Avira (Gen Digital)
- avira.com: 10 facts, checked September 26, 2026
- e-shop.avira.com: 7 facts, checked September 26, 2026
- en.wikipedia.org: 1 fact, checked September 26, 2026
Trend Micro
- trendmicro.com: 15 facts, checked September 26, 2026
- en.wikipedia.org: 1 fact, checked September 26, 2026
Every fact side by side
| Fact | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| Features | No logs, Streaming, TravelCovers more | Streaming |
| Audience | Not confirmed | Business |
| Pricing model | Free | Free |
| Legal entity | Avira Holding GmbH | Trend Micro Incorporated |
| Headquarters | Germany | Japan |
| Founded | 1986Lower | 1988 |
| Support channels | Email, Phone, Help centre, Community | Chat, Phone, Help centre, Community |
Antivirus
| Fact | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| First-year price | €47.95 | $74.95 |
| Free version | Yes | Yes |
| Extras | VPN, Password manager | VPN, Password manager, Parental controlsCovers more |
Password managers
| Fact | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| Free plan | Yes | Yes |
| Security audit | AV-TEST and AV-Comparatives test certifications, antivirus products only (2020) | Not confirmed |
| Encryption | 256-bit encryption, bank-grade | Not confirmed |
Privacy tools
| Fact | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| Free plan limits | Not confirmed | Free standalone tools and apps only (HouseCall scanner, Deepfake Inspector, Password Generator); full multi-device protection requires a paid subscription |
| Logging policy | Not confirmed | Collects information you provide plus certain information automatically from your devices; per-product data collection disclosure with opt-out |
Parental controls
| Fact | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| Yearly price | Not confirmed | $74.95 |
Identity protection
| Fact | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| Insurance amount | Not confirmed | $1,000,000 |
| Free trial length | Not confirmed | 7 days |
Where each stands against the rest
| Fact | Avira (Gen Digital) | Trend Micro | Median |
|---|---|---|---|
| Devices | 1lowest quarter | 3 to 10at the median | 10 |
| Server countries | 36below the median | Not confirmed | 60 |
| Renewal price | €4.00lowest quarter | Not confirmed | €69.99 |
| Money-back period | 60 dayshighest quarter | Not confirmed | 30 days |
| Longest plan (months) | 12 monthsat the median | 12 monthsat the median | 12 months |
Median across 142 listed providers.
Pros and cons
Avira (Gen Digital)
Pros
- Free plan on the password manager and a free version of the antivirus, plus a free VPN model
- VPN Pro carries a 60 day money-back guarantee
- Password manager protection uses 256-bit encryption, bank-grade in the same bundle
Cons
- One device at a time on the VPN checkout, below the 8 for VPN plans
- Server spread of 36 countries trails the 46.5 across VPN plans
Trend Micro
Pros
- Free utilities are on offer, with a scanner, a deepfake inspector and a password generator
- The subscription adds a VPN, a password manager and parental controls to the antivirus core
- Maximum Security runs on Windows, macOS and Chrome OS and covers 3 to 10
Cons
- Maximum Security at $74.95 for the first year sits above the €49.95 site median
- The free plan limits cover single-purpose utilities only, so a household needs a paid plan for full protection
- The logging policy holds what you supply plus some data read automatically from your device, with an opt-out per product
Who each suits
Avira (Gen Digital)
Who it suits
- Readers who want a free VPN or free antivirus tier to start with
- People already inside the Gen Digital security bundle
- Travelers who mainly need a working connection, not a wide server choice
Who should look elsewhere
- Apple Inc. if you want a much lower monthly outlay from Apple services
- ESET Brasil if you need a wider device allowance than a single connection
- Sinew Software Systems if broad device coverage matters more than antivirus features
Trend Micro
Who it suits
- Households mixing desktop and mobile across Windows, macOS and Chrome OS
- Parents wanting screen time and web filtering in the same subscription
- People after protection and a VPN together, a pairing 97.1% of the brands here offer
Who should look elsewhere
- Apple Inc., when the devices in the household are Apple hardware
- Comodo (Xcitium), whose free edition reaches 50
- ESET Brasil, whose first-year price is BRL 64.22
Current offers
Avira (Gen Digital)
Current offer
Free trial
Try for 1 month: 1 month
Payment method required; paid monthly subscription starts when the trial ends unless cancelled
Source, checked September 26, 2026
First period offer
45% off Avira Prime: 45% off
Site-wide offer banner on Avira product pages; subscription automatically renews
Source, checked September 26, 2026
Trend Micro
Current offer
First period offer
Maximum Security 5 devices 12 months, 29% off first year: USD 74.95 instead of USD 104.95
Introductory purchase price valid for the first term of a new subscription; renews each year at the then-current subscription renewal price; pricing subject to change
Source, checked September 26, 2026
First period offer
Internet Security 3 devices 12 months, 29% off first year: USD 59.95 instead of USD 83.95
Introductory purchase price valid for the first term of a new subscription; renews each year at the then-current subscription renewal price; pricing subject to change
Source, checked September 26, 2026
Country by country
| Country | Avira (Gen Digital) | Trend Micro |
|---|---|---|
| Australia | No | Yes |
| Austria | No | Yes |
| Belgium | No | Yes |
| Brazil | No | Yes |
| Canada | No | Yes |
| Denmark | No | Yes |
| Egypt | No | Yes |
| Finland | No | Yes |
8 of 39 countries where either is available.
Questions about each
Avira (Gen Digital)
What does the Avira VPN cost each month?+
VPN Pro is €5.95 on the monthly subscription and €4.00 on the longest plan, which runs 12 months. The renewal price matches the long-term figure, so the annual rate is the one to watch. A free plan is also available.
How many devices can use the Avira VPN at once?+
The VPN checkout lists 1 device at a time, well under the 8 for VPN plans. Households with several phones and laptops will need a plan with a wider device allowance than this one.
Trend Micro
What does the first year of Maximum Security cost?+
Maximum Security lists $74.95 for the first year, and the same figure appears as the yearly price of $74.95 on that plan. That sits above the €49.95 median first-year price across the brands compared here.
How many devices does a subscription cover?+
Maximum Security covers 3 to 10 depending on the plan, which reaches the 10 upper quartile for device counts among the brands here. A larger household would look at a higher tier rather than this range.
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