Updated September 28, 2026 · ShieldCue Editorial Team
AdGuard vs Trend Micro
Where AdGuard and Trend Micro differ
| Compare |  AdGuard |  Trend Micro |
|---|---|---|
| Free plan limits | Free AdGuard DNS Starter plan by default; AdGuard Content Blocker free but with features limited compared to AdGuard for Android | Free standalone tools and apps only (HouseCall scanner, Deepfake Inspector, Password Generator); full multi-device protection requires a paid subscription |
| Platforms | Windows, MacOS, Linux, Android, Android TV, iOS, Chrome, Firefox, Edge, Opera, Safari, Yandex Browser | Windows, MacOS, Chrome OS, Android, iOS |
| Logging policy | Traffic filtered locally on device; AdGuard does not know which sites you visit | Collects information you provide plus certain information automatically from your devices; per-product data collection disclosure with opt-out |
| Jurisdiction | CY | JP |
| Protocols | Doh, Dot, Doq, Dnscrypt | Not confirmed |
| Open source | Yes | Not confirmed |
| Privacy tool type | Ad blocker, Private dns | Not confirmed |
Same on both: Free plan (Yes).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Platforms: only AdGuard offers Linux, Android TV, Chrome.
- Platforms: only Trend Micro offers Chrome OS.
- Support channels: only AdGuard offers Email.
- Support channels: only Trend Micro offers Chat, Phone.
- Founded is lower at Trend Micro: 1988 vs 2009.
Our verdict on each
AdGuard
AdGuard fits readers who want ad blocking and DNS protection in the same place, with a free plan for the basics and an open source VPN alongside it. A paid AdGuard plan covers 10 devices, and the longest subscription term is 24 with a money back window of 30 days.
Trend Micro
Trend Micro packs antivirus, a VPN, a password manager and parental controls into a single subscription, which suits households that prefer a single bill. Maximum Security covers 3 to 10 and costs $74.95 in the first year, above the €49.95 median on this site.
Score breakdown
| Area | AdGuard | Trend Micro |
|---|---|---|
| Cost | 9.1 | 9.1Maximum Security runs $74.95 in the first year, above the €49.95 median while the Trend Micro VPN term price of $29.95 sits under €3.97. |
| Offer | 9.6Higher | 9.5 |
| Privacy | 9.4 | 9.6Higher |
Availability and regulation
| Country | AdGuard | Trend Micro |
|---|---|---|
| Headquarters | Cyprus | Japan |
Where they rank in our lists
| Ranking | AdGuard | Trend Micro |
|---|---|---|
| VPNs | 18 of 232 | 21 of 232 |
| Privacy tools | 18 of 280 | 20 of 280 |
| Parental control apps | 7 of 59 | 10 of 59 |
| Free VPNs | 14 of 189 | 17 of 189 |
Sources behind this comparison
AdGuard
- adguard.com: 8 facts, checked September 26, 2026
- adguard-dns.io: 5 facts, checked September 26, 2026
Trend Micro
- trendmicro.com: 9 facts, checked September 26, 2026
- en.wikipedia.org: 1 fact, checked September 26, 2026
Every fact side by side
| Fact | AdGuard | Trend Micro |
|---|---|---|
| Pricing model | Free | Free |
| Legal entity | ADGUARD SOFTWARE LIMITED | Trend Micro Incorporated |
| Headquarters | Cyprus | Japan |
| Founded | 2009 | 1988Lower |
| Support channels | Email, Help centre, Community | Chat, Phone, Help centre, Community |
VPN
| Fact | AdGuard | Trend Micro |
|---|---|---|
| Monthly price | Not confirmed | $4.17 to $5.83 |
| Long-term plan price | Not confirmed | $29.95 |
| Devices | 10 | 3 to 10 |
| Features | No logs, StreamingCovers more | Streaming |
| Audience | Not confirmed | Business |
| Money-back period | 30 days | Not confirmed |
| Features | Split tunnelling, Obfuscation | Screen time, Web filter |
| Streaming services | Not confirmed | Streaming |
| Owner | Not confirmed | Trend Micro Incorporated |
| Longest plan (months) | 24 monthsHigher | 12 months |
Parental controls
| Fact | AdGuard | Trend Micro |
|---|---|---|
| Yearly price | Not confirmed | $74.95 |
Identity protection
| Fact | AdGuard | Trend Micro |
|---|---|---|
| Insurance amount | Not confirmed | $1,000,000 |
| Free trial length | Not confirmed | 7 days |
Pros and cons
AdGuard
Pros
- Traffic is filtered locally on device, so AdGuard does not know which sites you visit, and the software is open source.
- The free plan is the default and covers DNS blocking, while the free Content Blocker drops features next to the full Android app.
- Apps and extensions cover Windows, macOS and Linux, keeping one set of rules across phones, desktops and browsers.
Cons
- Support runs on email, help centre and community only, so most questions end up in the help centre or the community.
- The free Content Blocker drops features next to the full Android app, so phone users may end up paying for it.
Trend Micro
Pros
- Free utilities are on offer, with a scanner, a deepfake inspector and a password generator
- The subscription adds a VPN, a password manager and parental controls to the antivirus core
- Maximum Security runs on Windows, macOS and Chrome OS and covers 3 to 10
Cons
- Maximum Security at $74.95 for the first year sits above the €49.95 site median
- The free plan limits cover single-purpose utilities only, so a household needs a paid plan for full protection
- The logging policy holds what you supply plus some data read automatically from your device, with an opt-out per product
Who each suits
AdGuard
Who it suits
- Readers who want an ad blocker, private DNS and a VPN from a single company.
- People who want filtering to happen on device on open source software.
- Households with several devices to cover, since the VPN plan covers 10.
Who should look elsewhere
- Apple Hide My Email, whose aliases are free with an Apple Account, when the email address is the only thing to hide.
- EasyOptOuts, which has no free plan, when a free tier to try first matters.
Trend Micro
Who it suits
- Households mixing desktop and mobile across Windows, macOS and Chrome OS
- Parents wanting screen time and web filtering in the same subscription
- People after protection and a VPN together, a pairing 97.1% of the brands here offer
Who should look elsewhere
- Apple Inc., when the devices in the household are Apple hardware
- Comodo (Xcitium), whose free edition reaches 50
- ESET Brasil, whose first-year price is BRL 64.22
Current offers
AdGuard
Current offer
Free trial
AdGuard for Windows 14-day trial period: 14 days
Included with the AdGuard for Windows v8.0 download
Source, checked September 26, 2026
Free trial
Try Premium free for 7 days in AdGuard for iOS: 7 days
In-app offer before purchasing an iOS subscription; no payment taken during the trial
Source, checked September 26, 2026
Bonus
AdGuard DNS Personal plan free for AdGuard VPN customers: Free AdGuard DNS Personal subscription
Requires an active AdGuard VPN subscription; activated from the AdGuard account
Source, checked September 26, 2026
Bonus
Free AdGuard license for contributors and developers: Free license key
For community contributors (translations, beta testing, filters, knowledge base) and developers requesting a developer license
Source, checked September 26, 2026
Trend Micro
Current offer
First period offer
Maximum Security 5 devices 12 months, 29% off first year: USD 74.95 instead of USD 104.95
Introductory purchase price valid for the first term of a new subscription; renews each year at the then-current subscription renewal price; pricing subject to change
Source, checked September 26, 2026
First period offer
Internet Security 3 devices 12 months, 29% off first year: USD 59.95 instead of USD 83.95
Introductory purchase price valid for the first term of a new subscription; renews each year at the then-current subscription renewal price; pricing subject to change
Source, checked September 26, 2026
Country by country
| Country | AdGuard | Trend Micro |
|---|---|---|
| Australia | No | Yes |
| Austria | No | Yes |
| Belgium | No | Yes |
| Brazil | No | Yes |
| Canada | No | Yes |
| Denmark | No | Yes |
| Egypt | No | Yes |
| Finland | No | Yes |
8 of 39 countries where either is available.
Questions about each
AdGuard
Is there a free AdGuard plan?+
Yes, and the free plan is the default. It covers DNS blocking, while the free Content Blocker drops features next to the full Android app. The starter apps already run on Windows, macOS and Linux, so you can try blocking on a phone, a desktop or a browser before paying.
What does the paid VPN plan include?+
The paid AdGuard VPN plan covers 10 devices at a time, and the longest subscription term runs 24. Its feature set includes no logs and streaming and split tunnelling and obfuscation, and a money back window of 30 days sits behind the purchase if the fit is wrong.
Trend Micro
What does the first year of Maximum Security cost?+
Maximum Security lists $74.95 for the first year, and the same figure appears as the yearly price of $74.95 on that plan. That sits above the €49.95 median first-year price across the brands compared here.
How many devices does a subscription cover?+
Maximum Security covers 3 to 10 depending on the plan, which reaches the 10 upper quartile for device counts among the brands here. A larger household would look at a higher tier rather than this range.