Updated September 28, 2026 · ShieldCue Editorial Team
Aura vs Incogni (by Surfshark)
What sets them apart
| Compare |  Aura |  Incogni (by Surfshark) |
|---|---|---|
| Monthly price | $15Lower | $15.98 |
| Long-term plan price | $12 | $7.99Lower |
| Money-back period | 60 daysHigher | 30 days |
| Platforms | Windows, MacOS, iOS, Android | Web, Mobile apps |
| Devices | 10 | Not confirmed |
| Server countries | 100 | Not confirmed |
| No-logs audit | Not confirmed | Deloitte 2025 |
| Renewal price | Not confirmed | $95.88 |
| Features | Kill switch, Split tunnelling | Not confirmed |
| Streaming services | Netflix, YouTube | Not confirmed |
| Owner | Not confirmed | Surfshark |
Same on both: Jurisdiction (US), Longest plan (months) (12 months).
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Key differences
- Aura scores higher overall: 8.8 vs 8.6.
- Monthly price is lower at Aura: $15 vs $15.98.
- Long-term plan price is lower at Incogni (by Surfshark): $7.99 vs $12.
- Platforms: only Aura offers Windows, MacOS, iOS.
- Platforms: only Incogni (by Surfshark) offers Web, Mobile apps.
- Support channels: only Incogni (by Surfshark) offers Chat.
- Money-back period is higher at Aura: 60 days vs 30 days.
- Founded is lower at Aura: 2017 vs 2021.
- Incogni (by Surfshark) is available in 37 more countries.
- Pricing model: only Aura offers Budget.
Our verdict on each
Aura
Aura suits households and small businesses who want identity protection and a VPN in one subscription rather than a single-purpose VPN. It scores 4.9 overall, with 8.2 for the offer, while the monthly price of $15 sits well above the €7.89 typical on this site.
Incogni (by Surfshark)
Incogni (by Surfshark) suits anyone who wants a broker removal service run on their behalf instead of chasing brokers alone. The long-term plan sits at $7.99 a month, above the site median of €3.97, and renewal costs $95.88.
Score breakdown
| Area | Aura | Incogni (by Surfshark) |
|---|---|---|
| Cost | 8.3Monthly price of $15 and long-term price of $12 both sit far above the site medians of €7.89 and €3.97. | 8.4HigherMonthly plan costs $15.98 and the long-term plan $7.99, against a site median of €7.89. |
| Offer | 9.1HigherOne subscription spans VPN, 3 credit bureaus, from 425 brokers, an ad blocker, 10 devices and 100 server countries. | 8.9 |
| Privacy | 9.2Higher | 8.6 |
Licences and countries
| Country | Aura | Incogni (by Surfshark) |
|---|---|---|
| Headquarters | United States | United States |
Available in 2 countries for both. Additional countries for Incogni (by Surfshark): 37.
How they place
| Ranking | Aura | Incogni (by Surfshark) |
|---|---|---|
| VPNs | 51 of 232 | 56 of 232 |
| Privacy tools | 47 of 280 | 52 of 280 |
| Data removal services | 12 of 41 | 15 of 41 |
| Free VPNs | 43 of 189 | 47 of 189 |
Every fact side by side
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Features | Streaming | Not confirmed |
| Audience | Business | Business |
| Pricing model | Budget | Free |
| Legal entity | Aura Sub, LLC | Incogni Inc. |
| Headquarters | United States | United States |
| Founded | 2017Lower | 2021 |
| Support channels | Email, Phone, Help centre | Email, Chat, Phone, Help centreCovers more |
Privacy tools
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Price from | $15Lower | $15.98 |
| Free plan | No | YesHas it |
| Free plan limits | 14-day free trial, once per customer; no free tier | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription |
| Logging policy | No VPN activity logging; personal data not sold to third parties | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely |
| Open source | No | No |
| Privacy tool type | Ad blocker | Not confirmed |
Password managers
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Family plan | 5 adults, unlimited kids and unlimited devices | Not confirmed |
| Security audit | ISO 27001 certified and SOC 2 Type II third-party audited | Not confirmed |
| Encryption | 256-AES | Not confirmed |
Identity protection
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Credit bureaus monitored | 3 | Not confirmed |
| Insurance amount | $1,000,000 to $5,000,000 | Not confirmed |
| Family plan price | $32 | Not confirmed |
| Free trial length | 14 days | Not confirmed |
Parental controls
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Yearly price | $120 to $384 | $95.88Lower |
Data removal
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Data brokers covered | from 425 | 420 |
| Countries covered | Not confirmed | United States, Canada, EU |
| Removal frequency | Not confirmed | Recurring requests re-sent about every 10 days |
Where each stands against the rest
| Fact | Aura | Incogni (by Surfshark) | Median |
|---|---|---|---|
| Monthly price | $15highest quarter | $15.98highest quarter | $9 |
| Long-term plan price | $12highest quarter | $7.99above the median | $4.50 |
| Devices | 10at the median | Not confirmed | 10 |
| Server countries | 100highest quarter | Not confirmed | 62 |
| Renewal price | Not confirmed | $95.88highest quarter | $12 |
| Money-back period | 60 dayshighest quarter | 30 daysat the median | 30 days |
Median across 132 listed providers.
Pros and cons
Aura
Pros
- One subscription covers the VPN, credit monitoring, data broker removal and an ad blocker, priced from $15.
- Annual plan drops to $12, against a site long-term median of €3.97.
- Server reach of 100 countries ranks 7 of 62, above the 48.5 site median.
Cons
- The monthly price of $15 is well above the €7.89 site median and ranks 121 of 133.
- The long-term plan price of $12 ranks 102 of 112, so the saving is smaller than at most rivals.
- Free plan is no, and 14-day free trial, once per customer; no free tier means the only way to test it costs nothing for a limited window.
Incogni (by Surfshark)
Pros
- Covers 420 data brokers in the United States, CA and EU with requests re-sent Recurring requests re-sent about every 10 days
- The yearly plan starts at $7.99 a month over 12 months, a clear step down from $15.98 monthly
- Backed by Surfshark as owner, with a Deloitte 2025 assurance report
Cons
- Renewal costs $95.88, so the low entry rate does not carry over to the second year
- The free tier is a scanner only, so removals need a paid subscription
- Coverage is limited to US, CA and EU
Who each suits
Aura
Who it suits
- Households that want identity monitoring and a VPN from one provider, priced from $15.
- Small businesses, since business is the stated audience.
- People who value no VPN activity logging and a ISO 27001 certified and SOC 2 Type II third-party audited over the cheapest monthly fee.
Who should look elsewhere
- Apple Inc. users, whose iCloud Private Relay runs at $0.99 with no identity monitoring attached.
- Anyone set on a free tier, since free plan is no.
- Sinew Software Systems users, who want a password manager at $1.99 instead of a VPN.
Incogni (by Surfshark)
Who it suits
- People who want removal handled for them rather than doing opt-out requests themselves
- US, Canadian and EU residents who want ongoing monitoring
- Households that value a single fixed yearly price over monthly billing
Who should look elsewhere
- Anyone outside the US, Canada and the EU
- Readers who want a free removal service, since the free plan only scans
- Those who want a private network, because this is a removal service rather than a VPN
Current offers
Aura
Current offer
Free trial
14-day free trial on all Aura plans: 14 days free
Free trial offer can only be redeemed once per customer; full access to plan features depends on identity verification and credit eligibility
Source, checked September 26, 2026
Incogni (by Surfshark)
Current offer
Discount code
55% off all annual plans with coupon code GETSAFE: 55% off annual plans
limited-time offer; applies to annual plans; VAT/Sales Tax may apply
Source, checked September 26, 2026
Discount code
55% off annual plans with coupon code INCOGNI_BLOG: 55% off annual plans
blog offer; applies to annual plans
Source, checked September 26, 2026
Free trial
Free Exposure Scanner: free exposure scan
scan report only; provided as-is and does not obligate a paid subscription
Source, checked September 26, 2026
Country by country
| Country | Aura | Incogni (by Surfshark) |
|---|---|---|
| American Samoa | No | Yes |
| Austria | No | Yes |
| Belgium | No | Yes |
| Bulgaria | No | Yes |
| Croatia | No | Yes |
| Cyprus | No | Yes |
| Czechia | No | Yes |
| Denmark | No | Yes |
8 of 39 countries where either is available.
Questions about each
Aura
How much does Aura cost at the start and at renewal?+
The single VPN plan lists $15 a month, while the long-term plan price is $12 for 12 months. Yearly billing for the wider bundle runs $120 to $384. Buyers who commit to the long-term plan pay a lower rate per month than the entry monthly price suggests.
Is there a free plan or free trial?+
Free plan is no, so there is no permanent free tier. 14-day free trial, once per customer; no free tier means a 14 day trial is offered once per customer. Anyone unwilling to pay after the trial window has nothing to fall back on.
Incogni (by Surfshark)
What does Incogni cost?+
The monthly plan runs at $15.98 a month, and the long-term plan works out at $7.99 a month across 12 months. The yearly total is $95.88. Renewal is billed at $95.88.
Is there a free plan?+
Yes, a free plan exists, but it is limited. It offers a free exposure scanner only, with no removal service attached. Results are informational, based on a limited amount of data and kept for a short window, and using the service needs an active subscription.