Updated September 28, 2026 · ShieldCue Editorial Team
Aura vs Incogni (by Surfshark)
Aura vs Incogni (by Surfshark): the differences
| Compare |  Aura |  Incogni (by Surfshark) |
|---|---|---|
| Monthly price | $12Lower | $15.98 |
| Long-term plan price | $12 | $7.99Lower |
| Renewal price | $120 | $95.88Lower |
| Money-back period | 60 daysHigher | 30 days |
| Platforms | Windows, Mac, iOS, Android, Browsers | Web, Mobile apps |
| Devices | from 10 | Not confirmed |
| Server countries | 100 | Not confirmed |
| No-logs audit | Not confirmed | Deloitte 2025 |
| Jurisdiction | Not confirmed | US |
| Features | Screen time, Web filter | Not confirmed |
| Streaming services | Netflix, YouTube | Not confirmed |
| Owner | Not confirmed | Surfshark |
Same on both: Longest plan (months) (12 months).
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Key differences
- Aura scores higher overall: 9.1 vs 8.6.
- Monthly price is lower at Aura: $12 vs $15.98.
- Long-term plan price is lower at Incogni (by Surfshark): $7.99 vs $12.
- Renewal price is lower at Incogni (by Surfshark): $95.88 vs $120.
- Platforms: only Aura offers Windows, Mac, iOS.
- Platforms: only Incogni (by Surfshark) offers Web, Mobile apps.
- Money-back period is higher at Aura: 60 days vs 30 days.
- Founded is lower at Aura: 2014 vs 2021.
- Incogni (by Surfshark) is available in 37 more countries.
- Pricing model: only Aura offers Budget.
Our verdict on each
Aura
Aura suits households that want identity monitoring, a VPN, a password manager and parental controls under a single subscription. The trade-off is cost: the monthly plan sits at $12 and the family plan at $32, above the site median of €7.89.
Incogni (by Surfshark)
Incogni (by Surfshark) suits anyone who wants a broker removal service run on their behalf instead of chasing brokers alone. The long-term plan sits at $7.99 a month, above the site median of €3.97, and renewal costs $95.88.
Score breakdown
| Area | Aura | Incogni (by Surfshark) |
|---|---|---|
| Cost | 8.8HigherMonthly plan price of $12 sits above the site median of €7.89, and first-year price of $120 clears €49.95. | 8.4Monthly plan costs $15.98 and the long-term plan $7.99, against a site median of €7.89. |
| Offer | 9.5HigherBundles VPN, password manager and parental controls on one subscription, with a family plan at $32 covering adults, kids and devices. | 8.9 |
| Privacy | 8.7Higher | 8.6 |
What it costs in practice
Two years
Aura
$288
24 × $12
Incogni (by Surfshark)
$191.76
24 × $7.99
Incogni (by Surfshark) costs $96.24 less.
Worked out from the stated prices and rates; your own total depends on how you use it. Facts checked September 26, 2026.
Intro price vs renewal
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Long-term plan price | $12, then $120 (+900%) | $7.99, then $95.88 (+1100%) |
Which one suits you
Pick Aura if cost, offer, monthly price, and money-back period matter most.
Pick Incogni (by Surfshark) if long-term plan price and renewal price matter most.
How they place
| Ranking | Aura | Incogni (by Surfshark) |
|---|---|---|
| VPNs | 33 of 232 | 56 of 232 |
| Privacy tools | 97 of 280 | 52 of 280 |
| Data removal services | 6 of 41 | 15 of 41 |
| Free VPNs | 28 of 189 | 47 of 189 |
Every fact side by side
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Features | Streaming | Not confirmed |
| Audience | Business | Business |
| Pricing model | Budget | Free |
| Legal entity | Aura Sub, LLC | Incogni Inc. |
| Headquarters | United States | United States |
| Founded | 2014Lower | 2021 |
| Support channels | Email, Chat, Phone, Help centre | Email, Chat, Phone, Help centre |
Password managers
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Price from | $15Lower | $15.98 |
| Free plan | No | YesHas it |
| Family plan | 5 adults, unlimited kids and unlimited devices | Not confirmed |
| Security audit | ISO 27001 certified and SOC 2 Type II third-party audited | Not confirmed |
| Encryption | 256-AES | Not confirmed |
| Open source | Not confirmed | No |
Antivirus
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| First-year price | $120 | Not confirmed |
| Free version | No | Not confirmed |
| Extras | VPN, Password manager, Parental controls | Not confirmed |
Parental controls
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Yearly price | $120 | $95.88Lower |
Data removal
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Data brokers covered | from 425 | 420 |
| Countries covered | Not confirmed | United States, Canada, EU |
| Removal frequency | Not confirmed | Recurring requests re-sent about every 10 days |
Privacy tools
| Fact | Aura | Incogni (by Surfshark) |
|---|---|---|
| Free plan limits | Not confirmed | Free Exposure Scanner only, no removal service; results informational, based on a limited amount of data and kept 15 minutes; access to the service requires an active subscription |
| Logging policy | Not confirmed | Not a VPN: collects account, device and support data via cookies and pixels; service data kept up to 24 months after termination, support records 6 years, anonymised analytics kept indefinitely |
Where each stands against the rest
| Fact | Aura | Incogni (by Surfshark) | Median |
|---|---|---|---|
| Monthly price | $12above the median | $15.98highest quarter | $9 |
| Long-term plan price | $12highest quarter | $7.99above the median | $4.50 |
| Devices | from 10at the median | Not confirmed | 10 |
| Server countries | 100highest quarter | Not confirmed | 62 |
| Renewal price | $120highest quarter | $95.88highest quarter | $12 |
| Money-back period | 60 dayshighest quarter | 30 daysat the median | 30 days |
Median across 132 listed providers.
Pros and cons
Aura
Pros
- A single subscription covers identity monitoring, a VPN, a password manager and parental controls, with parental tools for screen time and web filtering.
- Monitoring runs across 3 credit bureaus, which matches the 3 site median and the 30 brands ranked on it.
- The family plan covers 5 adults, unlimited kids and unlimited devices at $32 per month.
Cons
- There is no free plan, so you start on a paid subscription with a trial of 14 days.
- The monthly plan price of $12 sits above the site median of €7.89, and the first-year price of $120 is higher still.
- Identity insurance of $1,000,000 to $5,000,000 looks generous, but Aura ranks at 10 of 45 on that measure.
Incogni (by Surfshark)
Pros
- Covers 420 data brokers in the United States, CA and EU with requests re-sent Recurring requests re-sent about every 10 days
- The yearly plan starts at $7.99 a month over 12 months, a clear step down from $15.98 monthly
- Backed by Surfshark as owner, with a Deloitte 2025 assurance report
Cons
- Renewal costs $95.88, so the low entry rate does not carry over to the second year
- The free tier is a scanner only, so removals need a paid subscription
- Coverage is limited to US, CA and EU
Who each suits
Aura
Who it suits
- Households that want a single subscription covering identity monitoring, a VPN, a password manager and parental controls
- Families covering several adults and unlimited kids who value the family plan of 5 adults, unlimited kids and unlimited devices at $32
- Readers who want a 60 day money back window and a 14 day trial before deciding
Who should look elsewhere
- Readers who want a free plan or free version to sample, which Aura does not offer
- Buyers who will not stretch past the $12 monthly plan or the $120 first-year price
Incogni (by Surfshark)
Who it suits
- People who want removal handled for them rather than doing opt-out requests themselves
- US, Canadian and EU residents who want ongoing monitoring
- Households that value a single fixed yearly price over monthly billing
Who should look elsewhere
- Anyone outside the US, Canada and the EU
- Readers who want a free removal service, since the free plan only scans
- Those who want a private network, because this is a removal service rather than a VPN
Current offers
Aura
Current offer
Free trial
14-day free trial on all Aura plans: 14 days free
Free trial offer can only be redeemed once per customer; full access to plan features depends on identity verification and credit eligibility
Source, checked September 26, 2026
Bonus
60-day money-back guarantee on all annual plans: 60 days
Only for annual plans purchased through Aura websites (excludes Amazon) or via the Customer Support team
Source, checked September 26, 2026
Incogni (by Surfshark)
Current offer
Discount code
55% off all annual plans with coupon code GETSAFE: 55% off annual plans
limited-time offer; applies to annual plans; VAT/Sales Tax may apply
Source, checked September 26, 2026
Discount code
55% off annual plans with coupon code INCOGNI_BLOG: 55% off annual plans
blog offer; applies to annual plans
Source, checked September 26, 2026
Free trial
Free Exposure Scanner: free exposure scan
scan report only; provided as-is and does not obligate a paid subscription
Source, checked September 26, 2026
Country by country
| Country | Aura | Incogni (by Surfshark) |
|---|---|---|
| American Samoa | No | Yes |
| Austria | No | Yes |
| Belgium | No | Yes |
| Bulgaria | No | Yes |
| Croatia | No | Yes |
| Cyprus | No | Yes |
| Czechia | No | Yes |
| Denmark | No | Yes |
8 of 39 countries where either is available.
Questions about each
Aura
What does Aura cost per month, and what happens at renewal?+
The monthly plan is $12 and the family plan is $32, covering 5 adults, unlimited kids and unlimited devices. The first-year price is $120 and the renewal price is $120, so the figure after a year stays where it is. A long term plan price of $12 runs 12 months.
Is there a free version of Aura to try first?+
There is no free plan and no free version, so a paid subscription is the only way in. A free trial of 14 days and a money back period of 60 days soften that. Across the site most brands do ship a free version, so Aura is the exception here.
Incogni (by Surfshark)
What does Incogni cost?+
The monthly plan runs at $15.98 a month, and the long-term plan works out at $7.99 a month across 12 months. The yearly total is $95.88. Renewal is billed at $95.88.
Is there a free plan?+
Yes, a free plan exists, but it is limited. It offers a free exposure scanner only, with no removal service attached. Results are informational, based on a limited amount of data and kept for a short window, and using the service needs an active subscription.