Start with the trade-off, not the feature list
The first split is simple: a paid plan with a named billing period, or a free tier you can live with. Apple Inc. has a free plan, and aliases through Sign in with Apple come free with an Apple Account. Total Password has no free plan. That single difference changes the whole comparison before features come into play.
A second split is what you actually need the product to do. If the job is hiding your address behind an alias, Apple Inc. does that and has no custom domains. If the job is storing and autofilling logins across many browsers and operating systems, look at platform coverage instead, since Apple Inc. lists iOS, iPadOS and macOS and Total Password lists Windows, macOS and iOS.
Once the shape of the decision is clear, use the Password managers ranking to shortlist. The sections below walk the comparison in order.
Price: read the billing period, not just the number
Two prices sit next to each other in this category and they mean different things. A starting price is an entry point, often monthly, while an annual figure is what you commit to for a year. Apple Inc. lists a starting price of $0.99 and a monthly price of $0.99, with a per-terabyte yearly figure of $119.88. Total Password lists a starting price of €9.99.
A yearly figure of $0 reflects the free allowance rather than a paid tier, so treat it as a different line item entirely from a paid plan.
Across the wider field, entry prices span €1.23 to €49.99. That span is the fastest way to see how much room sits between the cheapest and priciest provider here, and where a given brand sits inside it. Compare like with like: a monthly figure against a monthly figure, a yearly figure against a yearly figure, and note the currency each one uses.
Read the plan name next to the price. Apple Inc. is listed at the free and budget end of the market, so its paid storage tiers sit above the free allowance, while Total Password's single paid plan covers a wider device range. Details per brand are in the Apple Inc. review and the Total Password review.
Limits and quotas: devices, storage and free-tier caps
Device counts are where free plans get squeezed and paid plans get justified. Apple Inc. gives a free storage allowance of 5. Total Password supports Windows, macOS and iOS, so check that your own devices are covered before worrying about a device count.
Paid plans change the maths. Apple's free alias tier has a real boundary: changing the Forward To address requires iCloud+, so the free plan covers alias creation but not full forwarding control. State that as a boundary in your notes rather than assuming the free tier is unlimited.
If you need a household-wide shared plan, note the shape rather than the headline. ESET Brasil offers a family plan as a shared subscription covering home devices for the whole household, and its device range runs 1 to 25. A free version is available for mobile, and a free trial runs 30 days, which lets you test a paid tier on your own hardware before committing.
Encryption and the data model behind it
This is the section where claims differ most, so compare the model and not the marketing adjective. Total Password states AES-256 encryption with zero-knowledge model, which sets the provider up so it cannot read what it holds. Apple Inc. is listed at Encryption and Data Protection, and it is not built on a model that keeps stored data unreadable to the provider.
That difference matters most for stored credentials, and much less for relayed mail. Apple Inc. says relayed mail is not end-to-end encrypted: aliases are passed on by Apple, which says it leaves message content alone apart from spam filtering. Its logging policy adds that deleted messages come off relay servers after delivery, usually within seconds. For a mail alias product, that logging policy is the useful reassurance rather than the encryption model.
ESET Brasil takes a different route, covering encryption for files, folders, USB drives, whole disks and removable media, with the disk and removable media option sold to business customers. That is disk and file protection rather than a password vault. Check the ESET Brasil review to see how that sits on a password manager shortlist.
Features: passkeys, autofill extras and platform-specific tools
Passkeys are the feature most likely to change your choice, because they can replace stored passwords for the sites you use most. Apple Inc. supports passkeys. For a vault product, check whether passkeys are stored alongside logins rather than only created on the device you already use.
Beyond passkeys, extras decide value per plan. ESET Brasil bundles a VPN and parental controls, and its VPN features include a kill switch, split tunnelling and obfuscation, with no-logs, streaming and travel support in the same family of products. Apple Inc. lists screen time and web filtering features. A password manager that adds these can be worth more than a bare vault if you would buy them separately.
Custom domains are worth checking early if you run your own domain, because they change how aliases look to the sites you sign up with. Apple Inc. has no custom domains. A named browser extension matters just as much: Apple Inc. covers web among its platforms, and Total Password lists browser support for Chrome, Edge and Safari inside Windows, macOS and iOS.
Company, jurisdiction and support reach
The last comparison is corporate. Apple Inc. is registered in US and operates under US, with Apple Inc. as the named legal entity. It was founded in 1976. Total Password is based in GB and the contracting entity is Total Security Limited (UK company number 10161957). ESET Brasil was founded in 1992 and its audience is listed as business.
Support reach tends to be a tie-breaker that matters more than it sounds, because password problems are urgent. Apple Inc. offers phone, chat and help centre. Total Password offers help centre and email, a narrower set that means email or the help centre rather than a phone line.
Look across the rest of the field too. NordPass, Bitwarden, Enpass and Siber Systems Inc. each have their own take on storage models, and the Bitdefender review covers a suite that bundles security tools the way ESET Brasil does.